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Director - Residential Direct Sales

TDS Telecommunications LLC, Madison, WI, USA

Pay: 60.000 - 80.000

Job type: Full Time


Imagine owning the strategy, results, and culture of a high‑impact direct sales organization. As the Director of Residential Direct Sales, you set the vision and direction for all TDS direct sales and revenue‑generating activities within the consumer segment. Your days are spent leading a door‑to‑door sales engine that attracts, converts, and retains profitable residential customers—while continuously raising the bar on performance and accountability.

In this role, you are the architect of the consumer direct sales strategy. You translate business objectives into clear sales plans, energize teams to deliver stronger results, and shape a winning sales culture that thrives in the field. You partner closely with cross‑functional leaders to ensure strategies are aligned, execution is seamless, and the direct sales channel is fully integrated into TDS’s broader consumer vision.

You also act as a trusted advisor—consulting on projects led by other departments and lending your expertise to initiatives that impact consumer growth. By managing and developing multiple teams critical to execution, you ensure the people, processes, and priorities are in place to drive sustainable revenue and long‑term success.

Responsibilities

Lead the strategy and implementation of all consumer direct sales activities for the organization.

Provide operational direction to teams to achieve revenue and customer churn goals, leading through regular field presence and delivering direct coaching and development to DSRs and frontline leaders to reinforce sales standards, behaviors, and culture.

Provide ongoing support and input on operations strategy for new markets, new products, Product Management initiatives, acquisitions, and strategic planning.

Partner with cross‑functional teams to develop and execute strategies that drive sales, revenue, and churn targets, providing operational guidance on issues impacting business activities as needed.

Qualifications
Required Qualifications

Bachelor’s degree (or higher) – or 4+ years professional work experience.

8+ years of telecommunications and/or sales experience.

5+ years supervisory or leadership experience.

Must have and maintain a valid driver’s license and be able to travel at least 25% of the time based on the needs of the business.

Other Qualifications

Competitive telecommunications industry experience.

Strong strategic planning skills with experience in customer acquisition and retention.

Ability to plan and execute sales strategies that will produce revenue and results.

Ability to analyze sales operations for success, profitability and customer loyalty and satisfaction of service provided.

Previous management and supervisory experience.

Excellent oral and written communication skills, including presentation skills.

Excellent organizational skills, follow-through, and attention to detail.

Knowledge of up-to-date telecommunications policies, standard practices, laws, regulations and proposed changes and the ability to apply them consistently.

Strong computer skills (knowledge of Microsoft Office preferred).

Excellent teamwork skills and ability to work with employees at all levels.

Benefits
Associates scheduled to work 20 or more hours per week have access to:

Medical Coverage

Dental Coverage

Vision Coverage

Life Insurance

401(k) Plan

Generous Vacation & Paid Sick Leave

Seven Paid National Holidays & One Floating Holiday

Paid Parental Leave (6 weeks after 12 months of employment)

Adoption & Surrogacy Assistance

Employee Assistance & Wellness Programs

Associates working 30 or more hours per week additionally have access to:

Short-Term & Long-Term Disability

TDS Service Discounts

Education Assistance

Paid Volunteer Time

Equal Employment Opportunity
At TDS, we are committed to Equal Employment Opportunity (EEO) and value the difference of backgrounds, experiences and perspectives in our workforce. We consider all qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other status protected by law.

Pay Transparency
The listed salary includes both base pay and potential earnings from meeting sales quotas. The final offer will be based on factors such as skills, qualifications, experience, location, and role-specific competencies.

Pay Range (Hr./Yr.)
$143,600.00/Yr. – $233,400.00/Yr.

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