Business Development Manager - Integrated AV Systems

ASBIS is looking for a

Business Development Manager

to drive growth, portfolio development, and channel expansion for the

Integrated Audio Systems

portfolio across the EMEA region.

The role will focus on developing and expanding the integrated AV portfolio across 30 countries in the EMEA region, working with premium brands within the Custom Installation (CI) and Smart Home solutions space. The successful candidate will play a key role in developing regional go-to-market strategies, strengthening distributor and partner relationships, driving sales growth, and supporting profitable portfolio expansion across the region.

Key Responsibilities

Own and drive the commercial performance of the integrated AV products portfolio across 30 EMEA countries

Develop and implement regional business development and go-to-market strategies aligned with company objectives

Identify growth opportunities, market trends, and portfolio gaps to optimize product positioning and sales performance

Work closely with regional sales teams, distributors, and country managers to accelerate revenue growth and pipeline generation

Lead pricing, promotions, product lifecycle management, and profitability initiatives

Build and maintain strong relationships with strategic partners, integrators, distributors, and key customers

Coordinate product launches, sales enablement activities, and partner training programs across the region

Support strategic and complex deals through consultative and solution-based selling

Monitor portfolio performance using KPIs, sales metrics, forecasting, and market analysis

Act as the central point of contact for portfolio-related initiatives, ensuring alignment between global strategy and local execution

Coordinate closely with sales, marketing, product management, logistics, and supply chain teams to support business growth

Requirements

Minimum 5 years of experience in Business Development, Channel Sales, or Portfolio Management within the Audio-Visual (AV) industry

Mandatory

experience within

Custom Installation (CI) ,

Smart Home ,

Integrated AV , or premium audio solutions environments

Strong understanding of architectural audio, distributed audio systems, home cinema solutions, amplifiers, DSP, and smart home ecosystems

Experience working with AV integrators, distributors, installers, and channel partners across multiple countries or regions

Background working with brands such as Sonance, KEF, Monitor Audio, Bowers & Wilkins, Control4, Crestron, Lutron, Savant, Trinnov, NAD, or similar is highly preferred

Strong commercial negotiation, partner management, and consultative selling skills

Experience managing regional sales targets, forecasting, pricing, and portfolio development initiatives

Strong analytical mindset with market awareness and business acumen

Ability to work independently, manage multiple priorities, and drive results in a fast-paced international environment

Professional English language skills are mandatory

We offer:

Opportunity to work for a financially strong, fast-growing multinational company

Constant interaction with global teams of professionals

International career opportunities

Access to continuous professional development: training, certification programs, events, and team buildings

Attractive remuneration package

Life events’ gifts, corporate presents, and awards, years of service bonuses

Special prices for the Company products

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