Senior Search Engine Optimization Manager (SEO)

Senior Search Engine Optimization Manager (SEO)
D.R. Horton, Inc. is the largest homebuilder in the U.S. founded in 1978. It builds entry‑level homes and offers mortgage financing and title services.

The Senior Search Engine Optimization Manager will develop and oversee SEO strategies across national and multi‑market operations, focusing on technical SEO, content strategy, and local search optimization to improve visibility and lead generation.

Essential Duties and Responsibilities

Develop and implement enterprise SEO strategies to support traffic and lead generation objectives.

Establish scalable SEO frameworks for multi‑market operations, ensuring consistency, governance, and performance visibility.

Oversee technical SEO including site architecture, crawlability, indexation, internal linking, and page performance optimization.

Partner with web and technology teams to implement SEO best practices such as Core Web Vitals, structured data, and mobile optimization.

Direct keyword and content strategies aligned to search intent, including national and local search optimization.

Manage local SEO programs, including listings management, data accuracy, and optimization of local search visibility.

Establish and maintain performance measurement frameworks, including KPI tracking, reporting, and attribution alignment.

Analyze SEO performance across markets, identify gaps, and implement targeted optimization strategies to improve results.

Collaborate with paid search, analytics, content, and CRM teams to align organic and paid search strategies.

Manage external SEO vendors and maintain standards for execution, reporting, and performance.

Conduct business in a professional and ethical manner to serve customers.

Qualifications

Bachelor’s degree in Marketing, Business, Analytics, or related field.

7–10+ years of SEO experience, including technical and content SEO.

Experience managing SEO for enterprise or multi‑location websites.

Ability to translate search performance data into actionable strategies and improvements.

Advanced knowledge of search engine optimization practices, technical SEO principles, and search ranking factors.

Ability to apply common sense understanding to carry out instructions furnished in written and oral form or via D.R. Horton applications.

Ability to sit for majority of an 8‑hour workday; use hands and fingers to handle or feel; reach with hands and arms; talk and hear. Specific vision abilities required include close vision and peripheral vision.

Preferred Qualifications

Experience with SEO tools.

Experience with large CMS platforms and templated page structures.

Experience managing local SEO programs at scale.

Benefits

Medical, Dental and Vision

Employee Stock Purchase Plan

Flex Spending Accounts

Life & Disability Insurance

Vacation, Sick, Personal Time and Company Holidays

Multiple Voluntary and Company provided Benefits

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