Provider Marketing Manager

About Alpaca Health
Alpaca Health enables clinicians to become entrepreneurs, starting in autism care.

We help clinicians launch and scale their own clinics by providing AI-powered software, payer contracting, and full back‑office infrastructure. Our goal is simple: shift power in healthcare away from large consolidated entities and back to clinicians.

We've raised over $14M in funding from early‑stage investors like Core Innovation Capital, Adverb Ventures, and South Park Commons, and are building for long‑term category leadership. More importantly, we're serving hundreds of patients, while growing 30% MoM.

This role is full‑time. We’re looking for candidates based in NYC or open to relocating who are open to 5 days a week in the office.

Role: Provider Marketing Manager
This role sits at the intersection of marketing, partnerships, and ecosystem growth.

You will own and scale the channels that bring clinicians into the Alpaca ecosystem—from webinars and referral partnerships to influencer collaborations and thought leadership. You’ll help shape how Alpaca Health shows up to providers across the autism care community.

This is not a traditional B2B demand generation role.

We are looking for someone who understands how to build trust‑driven distribution in healthcare communities, create content that clinicians genuinely want to engage with, and turn fragmented outreach into repeatable growth systems.

What You’ll Do

Own and scale Alpaca’s provider acquisition channels

Build and operate a webinar engine that drives organic provider signups and engagement

Develop partnerships with Facebook Groups, online communities, and associations to distribute webinar and educational content

Create referral loops and ambassador programs with existing providers in the Alpaca network

Identify, recruit, and manage influencer and creator partnerships across the ABA and healthcare ecosystem

Help position Alpaca Health and our providers as category leaders through thought leadership content, social media, podcasts, webinars, and speaking opportunities

Work cross‑functionally with growth, provider success, operations, and leadership teams to turn market feedback into campaigns and programs

Experiment aggressively with new distribution channels, messaging, and community strategies

Build scalable systems for outreach, follow‑up, partnership tracking, and campaign operations

Use AI tools to accelerate content creation, research, workflow automation, and campaign execution

Track and improve core funnel metrics across acquisition, conversion, activation, and retention

Who You Are

You are extremely ambitious and want to build something meaningful at high velocity.

You are comfortable working harder and moving faster than most people.

You are AI‑native—you already use tools like Claude Code, Cursor, or similar to build and prototype.

You thrive in environments with little structure and high accountability.

You are a systems thinker who instinctively turns chaos into repeatable processes.

You can manage a large volume of parallel priorities without dropping details.

Experience in healthcare, creator partnerships, community‑led growth, or B2B2C marketing

Experience running webinars, educational programming, or virtual events

Built partnerships with online communities, associations, or influencers

Strong content instincts across LinkedIn, short‑form video, newsletters, or podcast formats

Worked at an early‑stage startup or high‑growth environment

Experience supporting providers, clinicians, or small business owners

Interest in the future of independent healthcare and AI‑enabled care delivery

Why Join

Direct exposure to company‑building at an early stage.

Real ownership of critical initiatives from day one.

The opportunity to materially impact families and clinicians.

A fast learning curve that few roles can match.

Strong compensation package

Benefits

Competitive salary

Meaningful equity

Health benefits

Flexible PTO

Dinner when working late

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