Ecommerce Copywriter

Winsupply is in the business of creating and enabling entrepreneurs to achieve their dreams through wholesale distribution. Winsupply is a group of over 670 locally‑owned companies that operate across a variety of industries, including HVAC, Plumbing, Electrical and more. The purpose of the support services campus is to eliminate obstacles and provide support to help our entrepreneurs succeed. Support service employees assist entrepreneurs in achieving their dreams through finance, accounting, IT, and other back‑office operations.

Job Description
Position Summary

Ecommerce Copywriter exists to promote Winsupply products and services on winsupplyinc.com by writing concise and compelling copy for Winsupply’s products and website properties. The Ecommerce Copywriter will create and maintain brand copy standards and style guide documentation as well as research best practices to improve SEO efforts. The Ecommerce Copywriter also ensure that marketing content for a product presents its brand in a compelling and engaging manner.

Accountabilities/Responsibilities

Writes clear and engaging content for describing item and product data, including item name, description

Reviews item data provided from 3rd party vendors, ensures matches Winsupply style guide

Maintains Winsupply Product Information Style Guide

Conducts research and recommends enhancements to Winsupply’s website properties to improve site optimization for search engines as well as user experience. This includes but not limited to category pages, brand pages and industry pages.

Ensures that the company’s content presents an accurate description of the products and is consistent with the brand

Updates product descriptions for displayed on company’s websites as well as other online pages as needed

Creates website content, applying SEO principles for the purpose of maximizing reach to the target audience

Conducts competitive research for identifying the company’s weak as well as strong points

Collaborates with designers for creating graphics that support text

All other duties as assigned.

Competencies for Success

Communication

Planning and Organizing

Customer Experience Focused

Analytical and Critical Thinking

Qualifications
Minimum Qualifications

BS/BA in English, Marketing or Advertising; or 3+ yrs of relevant work

Microsoft Office tools (MS Word, Excel, Powerpoint)

Prior experience as an Ecommerce Copywriter

A portfolio of copywriting samples

Sound knowledge of a content management system (e.g. WordPress)

Familiarity with keyword search methods as well as SEO tools

Familiarity with digital marketing strategies and online campaigns

Strong verbal as well as written communication skills

Exceptional time‑management and organizational skills

An analytical mind with a problem‑solving attitude

Additional Information
Physical Demands

The physical demands here are representative of those that must be met to successfully perform the essential job functions with or without reasonable accommodations:

Sitting for extended periods of time.

Dexterity of hands and fingers to operate a computer keyboard, mouse, and other computer components.

We are committed to inclusion, diversity, and equal employment opportunity, regardless of race, color, ancestry, religion, sex, gender, national origin, sexual orientation, age, citizenship, marital status, disability, veteran status, or any other factor protected by applicable federal, state, or local laws.

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