Marketing & Buyer Engagement Specialist

Description

Marketing & Buyer Engagement Specialist

- America's Auto Auction - West Michigan

- Full-Time

Position Overview
We are seeking a motivated and detail-oriented Marketing & Buyer Engagement Specialist to support our growing team. This role is ideal for someone who enjoys a mix of creative marketing work and direct communication with customers. The ideal candidate will be skilled in creating eye-catching flyers, making outbound calls, and building strong relationships to drive buyer participation and engagement.

Key Responsibilities

Design and distribute marketing materials such as flyers, email campaigns, and promotional content

Make outbound calls to buyers to promote upcoming sales, events, and opportunities

Build and maintain relationships with new and existing buyers

Increase buyer engagement through consistent communication and follow-ups

Assist in developing and executing marketing campaigns to drive attendance and participation

Track outreach efforts and report on engagement results

Collaborate with internal teams to ensure consistent messaging and branding

Qualifications

Previous experience in marketing, customer service, or sales preferred

Strong communication skills (both phone and written)

Comfortable making a high volume of outbound calls

Experience with flyer creation tools (Canva, Adobe, etc.) is a plus

Organized, self-motivated, and able to multitask

Ability to build rapport quickly and maintain professional relationships

Preferred Skills

Creative mindset with attention to detail

Confidence speaking with customers over the phone

Basic understanding of marketing strategies and customer engagement

Experience in automotive, auction, or sales environments is a bonus

What We Offer

Competitive pay based on experience

PTO, holiday pay, insurance, 401K

Fast-paced, team-oriented environment

Hands-on role with both creative and customer-facing responsibilities

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