Marketing Brand & Campaign Manager

Job Overview
Culligan Quench is looking for a Brand & Campaign Manager to lead the planning, execution, and delivery of brand governance and integrated advertising campaigns across multiple channels. In this role you will manage end‑to‑end campaign development, partnering closely with the paid media team to decide creative, media, and cross‑functional marketing to bring Quench’s brand strategy to life at scale. This is a highly collaborative role that requires both strategic brand vision and operational excellence, with the ability to drive breakthrough campaigns that build awareness, relevance, and directly impact demand generation performance.

Responsibilities

Assist in brand governance, frameworks, guidelines, messaging, brand design and elements for company and product brands across the portfolio, collaborating with the Culligan CoE to uphold visual identity, messaging, and tone across all GTM initiatives.

Collaborate with Product Marketing to create full‑funnel brand and product messaging frameworks that guide awareness, consideration, and conversion initiatives across all channels.

Drive always‑on brand campaigns and product promotional campaigns, improving creative effectiveness and performance in partnership with media and demand generation teams.

Stay current on B2B water‑as‑a‑service industry trends and emerging channels, identifying new opportunities to strengthen brand impact and campaign performance.

Collaborate with Paid Media & Organic teams to set the annual campaign calendar and strategies, defining objectives, target audiences, key messages, and success metrics aligned to business goals.

Lead end‑to‑end campaign execution, managing planning, asset development, approvals, refresh ads, and launch across digital, social, search, CTV, web, print and experiential channels.

Write and steward creative briefs, partnering with internal teams and agencies to develop high‑quality creative that meets brand standards and performance objectives.

Optimize digital journey alignment, working with web and UX teams to ensure landing pages and product experiences support campaign messaging and conversion goals.

Manage campaign measurement KPIs and reporting, establishing UTM standards, tracking performance, and delivering actionable insights to improve ROI.

Skills

Proven experience with campaigns that span global markets.

Strong background in highly targeted B2B marketing tactics and media.

Hands‑on knowledge of media channels including CTV, Paid Social, PMax, Reddit.

Familiar with marketing workflow tools (Monday.com, Figma, Jira, etc.).

Excellent communication, collaboration, and stakeholder management skills.

Experience working with creative agencies, media partners, and internal cross‑functional teams.

Familiarity with campaign measurement methodologies and ability to interpret data into insights.

Proven experience with enabling the consistency of brand content at scale and global campaigns.

Understanding of AI content generation tools (ChatGPT, Perplexity, Claude, etc.) and their capabilities to support a brand at scale.

Requirements

Bachelor’s degree in marketing, business administration, or a related marketing field.

5+ years of experience in brand management with campaign management.

Proven track record of managing multi‑channel brand campaigns, from concept to delivery.

Experience collaborating with both in‑house and external agencies.

Exceptional program management and operational skill with meticulous attention to detail.

What We Offer

Competitive base salary ($90,000 - $130,000 a year).

Tuition reimbursement.

Medical, vision, and dental insurance, all of which begin day one of employment.

Short‑term, long‑term, supplemental, and company‑paid life insurance.

401(k) retirement savings plan.

Paid Time Away.

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