Senior Product Marketing Manager - Upstream Planning (Hybrid Work Schedule)

Senior Product Marketing Manager – Upstream Planning
Location: Houston, Texas

Model of Work: Hybrid

Quorum is seeking a Senior Product Marketing Manager to lead go‑to‑market strategy and execution for a high‑growth SaaS product line. This role is pivotal in driving revenue growth through targeted positioning, messaging, and sales enablement strategies. The ideal candidate has a proven track record in product marketing within the SaaS industry, excelling in market intelligence, competitive analysis, and demand generation to support new bookings, cross‑sell, and up‑sell initiatives. The candidate should be highly analytical, strategic, and comfortable working in fast‑paced, high‑growth environments.

Responsibilities

Own and refine the go‑to‑market (GTM) strategy for key product lines, ensuring strong alignment with business objectives.

Be the expert on market trends, competitive landscape, and buyer personas, providing actionable insights to influence product development and sales strategies.

Define and evolve product positioning, messaging, and value propositions that differentiate Quorum in the marketplace.

Develop and implement sales enablement programs, including training, playbooks, and battle cards to empower the sales team with effective messaging and competitive differentiation.

Work closely with demand generation teams to create high‑impact campaign strategies that drive pipeline growth and conversion.

Collaborate with product management, sales, and customer success to identify opportunities for customer expansion and retention.

Lead the launch strategy for new products, features, and enhancements, managing the end‑to‑end product marketing lifecycle.

Ensure the successful execution of cross‑functional GTM plans, working closely with product, marketing, and revenue teams.

Establish key performance indicators (KPIs) to track the success of marketing initiatives and continuously optimize strategies.

Serve as a subject matter expert and advocate for Quorum’s products through industry events, speaking engagements, and content marketing initiatives.

Create compelling customer case studies, white papers, and thought leadership content to position Quorum as an industry leader.

Foster relationships with analysts, media, and industry influencers to increase market awareness and credibility.

Requirements

Bachelor’s degree in Business, Marketing, Communications, or a related field. An MBA or master’s is preferred.

7+ years of product marketing experience, with at least 4 years in SaaS and Oil & Gas technology markets.

Proven expertise in developing and executing GTM strategies, including positioning, messaging, and launch planning.

Strong analytical and strategic thinking skills, with experience translating data‑driven insights into actionable marketing strategies.

Exceptional storytelling and communication skills, with the ability to present confidently to executive stakeholders, customers, and partners.

Experience working cross‑functionally with sales, product, and demand generation teams in a high‑growth environment.

Proficiency with marketing automation tools, CRM (e.g., Salesforce), and analytics platforms (e.g., Google Analytics, 6Sense).

Pragmatic Institute Certified (PMC) IV or higher preferred.

Additional Details

Background Check: The successful candidate will need to successfully complete the following clearances: Criminal History Check, Education Verification, Employment Verification, Driver’s License Verification and passport/ID validation.

Visa Sponsorship: Employment eligibility to work with Quorum Software in the United States is required as the company will not pursue visa sponsorship for this position. The successful candidate will be required to ensure they maintain and renew any visas or permits that grant employment eligibility where applicable.

Quorum Business Solutions and Quorum Software are Equal Opportunity Employers. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, ancestry, veteran status, disability, genetic information, or any other basis protected by law.

Those applicants requiring reasonable accommodation to the application and/or interview process should notify a member of the Human Resources Department.

Our company uses E‑Verify to confirm the employment and eligibility of all newly hired employees. To learn more about E‑Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.

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