Freelance Video Content Strategist

Primary Responsibilities

Strategic POV:

Understand what works well within mental health video content space, focus on YouTube creators, surface trends and recommend improvements.

Concept Development:

Translate SEO content map (topic clusters, target queries, search intent) into video briefs that are searchable and watchable.

Scriptwriting:

Write tight scripts with strong hooks, retention beats, and clear CTAs. Optimize for algorithm and channel without sounding algorithmic. Expected video lengths 9-15 minutes.

Editorial Review:

Review cuts from external production team and provide clear, actionable feedback on pacing, structure, tone, and fidelity to brief.

Clip Strategy:

Flag Reels and TikTok moments in the script at concept stage so production teams capture them.

Packaging:

Develop titles, thumbnail concepts, and metadata that drive clicks and search ranking.

Secondary Responsibilities (Channel Management)

Publishing & Scheduling:

Own upload workflow: titles, descriptions, tags, cards, end screens, scheduled publish times on YouTube. Coordinate Instagram Reels posts.

Performance Reporting:

Pull monthly report from YouTube Studio covering views, watch time, CTR, and search traffic sources.

Channel Health:

Keep playlists organized, flag content needing updates, stay current on algorithm or policy changes that affect content.

Deliverables (per video)

SEO‑aligned brief (1 page: hook, angle, target query, viewer takeaway).

Full scripts with B‑roll notes, on‑screen text cues, and timing.

Clip callouts in the script flagging Instagram and TikTok moments.

Written editorial feedback on each cut delivered by the production team.

Title, thumbnail direction, and metadata for publish.

Published and scheduled on YouTube and Instagram per agreed cadence.

Monthly Deliverables

Performance report (YouTube Studio): views, watch time, CTR, search traffic sources and a short note on adjustments.

Qualifications – Required

3+ years developing concepts and writing scripts for YouTube content (brand or creator side – provide examples).

Demonstrated SEO/discovery results – show a video that ranks for its target query.

Experience reviewing and giving feedback on video edits; have served as editorial voice in production workflow.

Working knowledge of short‑form repurposing; built content that travels from long‑form to vertical without separate shoot.

Hands‑on experience managing a YouTube channel: upload workflow, metadata, scheduling, and YouTube Studio analytics.

Comfort briefing or coaching non‑professional on‑camera talent (therapists, subject matter experts).

Be able to travel to one of these office locations (NYC, SF, or LA) once per month.

Qualifications – Strongly Preferred

Experience in behavioral/mental health content. Understand compliance‑aware language.

Comfortable owning an Instagram presence at a basic operational level (scheduling Reels, writing captions).

Contract Details

Rate:

$8,000/month retainer covering 4–5 videos (concept + script + clip callouts + editorial review + packaging + publishing per video, plus monthly performance report).

Term:

3‑month trial, with intent to extend to month‑to‑month contract if fit.

IP:

All work product is owned by Octave.

Physical Requirements

Prolonged periods sitting at a desk and working on a computer.

Must be able to frequently communicate with others through virtual meeting applications such as Zoom and Google Meet.

Must be able to observe and communicate information on company‑provided laptop.

Move up to 10 pounds on occasion.

Must be eligible to work in the United States without sponsorship now or in the future.

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