Marketing Coordinator

Description
Summary
As a member of the Brand Marketing team, the Marketing Coordinator serves a vital role in the organization, administration, and distribution of brand initiatives that will achieve key brand and business objectives. Additionally, the coordinator may be asked to manage key department projects falling outside of their daily responsibilities.

This is a hybrid role. M & F remote optional, Tues - Thursday onsite.

Requirements
Roles and Responsibilities

Support Marketing Activities

Liaise with external creative services freelancers to initiate and execute projects

Event coordination, set-up and wine pouring. Travel may be required.

Proofread, write and edit copy for wine tech sheets, collateral, direct sales e-blasts, newsletters, and websites

Manage wine sample orders for the department including PR submissions

Appropriately code invoices for Accounts Payable and appropriately code expenses in Concur

Create marketing collateral for hospitality centers

Update brand websites via Wordpress CMS

Create social media content and monitor social media performance

Act as Liaison to Sales

Lead semi-annual Sales POS catalog creation – coordinate materials across all brands, organize POS ordering, and manage timelines to deliver on time

Develop, manage, and fulfill print, digital and in-hand point of sale materials to include, but not limited to fact sheets, wine club applications, newsletters, acclaim flyers, shelf talkers, coupons and cork pullers.

Daily communication and coordination with sales team on POS, events, travel

Load and update sales portal (ffwsales.com) with bottle shots, WIS, label images, etc. to ensure content is current

Manage coupon programs from start to finish and track results

Track acclaim across all brands and distribute to sales team monthly

Identify and implement process and communication improvements

Knowledge, Skills & Other Abilities

Must be at least 21 years of age

4-year bachelor’s degree preferred

Strong analytic, strategic and creative skills

Ability to balance multiple priorities, meet deadlines and thrive in a demanding, constantly changing environment.

Attention to detail a must

Strong presentation and communication skills

Ability to deliver on multi-week projects

Creativity and creative problem solving

Self-motivated with excellent interpersonal skills

Some travel required

Basic understanding of financial accounting; comfortable with financial analysis

Proficient in Microsoft Suite (Excel, PowerPoint, Word, etc.)

Company Core Values

Teamwork – Be a Spirited Partner

Commitment – Crush Every Day

Quality – Good vs. Grape: It’s All in The Details

Integrity – It Takes a Community

Safety – Tend the Vines

Entrepreneurship – Love the Wine You’re With

Fun! - Smile! You Have Purple Teeth!

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