Marketing Manager

Marketing Manager – Aviation Administration Division
We are looking for a Marketing Manager to support marketing and branding efforts for Fort Lauderdale-Hoover International Airport (FLL) and North Perry Airport (HWO). The role reports to the Public Information Officer and is part of the Communications team.

General Description
As Marketing Manager, you will lead marketing and branding initiatives, develop publications, manage website content, and collaborate on campaigns and social media. You will help implement the next phase of the FLL Master Plan.

Benefits

11 paid holidays per year.

2 weeks paid time off per year.

Tuition reimbursement up to $2,000 annually.

Up to 40 hours of job basis leave for eligible positions.

Paid parental leave.

Health benefits: high-deductible health plan and consumer‑driven health plan with a county‑funded health savings account up to $2,000 annually.

Florida Retirement System pension or investment plan.

Minimum Qualifications

Bachelor's degree from an accredited college or university in marketing, business administration, public relations, or a closely related field (degree in Marketing, Public Relations, Journalism, or Communications preferred).

Experience

Four (4) years of experience in marketing, advertising, special events coordination, public relations, or closely related work.

Special Certifications and Licenses

Public Relations Society of America (PRSA) Certification

FEMA Advanced Level PIO training

Advanced marketing training or certification

Valid Florida Class E driver's license (based on assignment)

Preferences

Master's degree in Marketing, Public Relations, Communications or Journalism

Bilingual skills in Spanish, French or Portuguese

1+ year experience in Associated Press writing style and storytelling across news releases, speeches, newsletters, ad campaigns

1+ year experience in creating and posting social media content

1+ year crisis communications or reputation management experience in aviation or tourism

Scope of Work / Duties and Responsibilities

Review and finalize content for social media postings and publications (newsletters, fact sheets, website, annual reports, awards submissions).

Work with Communications team and advertising consultant to devise branding strategy and campaigns for FLL and HWO.

Write stories and content for newsletters, fact sheets, website, annual reports, and award submissions.

Manage website content for FLL and HWO and ensure accurate representation on external industry/trade sites.

Communicate with airport stakeholders, media, and internal teams regarding events and emergencies.

Create and post original content for social media platforms such as X, Facebook, LinkedIn.

Assist with film permits and oversee scouting and filming activities when required.

Competencies

Business Insight – applies knowledge of business and marketplace to advance organization's goals.

Tech Savvy – anticipates and adopts digital and technology applications.

Cultivates Innovation – creates new ways for organization to succeed.

Action Oriented – takes on new opportunities with urgency and energy.

Plans and Aligns – plans and prioritizes work to meet commitments.

Ensures Accountability – holds self and others accountable to meet commitments.

Communicates Effectively – delivers clear communications to varied audiences.

Drives Engagement – motivates others and shares successes.

Drives Vision and Purpose – articulates core purpose and aligns with vision.

Work Environment
Physical demands include sedentary work with occasional walking or standing, and lifting up to 10 pounds regularly.

Physical Demands

Sedentary work with some walking or standing.

Lifting up to 10 pounds regularly.

Regular keyboard operation.

Unavoidable Hazards
None.

Equal Opportunity Employment
Broward County is an Equal Opportunity Employer committed to inclusion and diversity. All qualified applicants will receive consideration for employment.

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