AI Search Strategist

ABOUT UA/UNIFORM ADVANTAGE BRANDS

For over 40 years, UA Brands has designed fashion-forward apparel for the medical and culinary professionals who make a difference every day. We're proud to support the people behind the work, those showing up and making an impact every shift.

We're a purpose-driven team with a strong commitment to community, collaboration, and service. Here, you'll find a culture that values connection, fresh perspectives, and real impact.

From the start, we're committed to giving you an authentic look at life at UA Brands and how you can grow, contribute, and make your mark.

ABOUT THE ROLE

UA Brands is seeking an innovative AI Search Strategist to help grow our visibility across AI-powered search and generative answer platforms including ChatGPT, Google AI Overviews, Perplexity, Gemini, Claude, and other emerging AI discovery tools.

This role is focused on improving how AI systems and large language models (LLMs) interpret, index, retrieve, and recommend our brands, products, and digital content. By combining technical SEO, structured data strategy, semantic search optimization, and AI-readiness initiatives, this position will help drive AI-powered product discovery across our e-commerce brands.

The ideal candidate brings a strong understanding of modern SEO, AI search behavior, and the technical foundations of website structure, indexing, and machine-readable content. This person will partner closely with marketing, development, content, merchandising, and analytics teams to improve AI discoverability, conversational search visibility, and overall organic search performance.

This is an exciting opportunity to help shape the future of AI-driven commerce and next-generation search experiences.

WHAT YOU'LL DO

AI Search Optimization & AI Discoverability
Develop and execute strategies to improve visibility across AI-powered search platforms and generative AI search experiences
Optimize website content and structure for AI-readability, semantic search, and conversational search queries
Improve AI discoverability through internal linking, topical authority, and entity optimization
Monitor AI search trends, LLM search behavior, and emerging AI retrieval technologies
Help increase brand citations and product visibility in AI-generated answers and AI search results
Technical SEO & Structured Data

Lead structured data and schema markup initiatives across product pages, category pages, FAQs, editorial content, and organizational pages
Maintain and optimize JSON-LD structured data and schema markup implementations to improve machine readability, AI comprehension, search indexing, and AI-generated visibility
Conduct technical SEO audits focused on crawlability, indexing, HTML structure, JavaScript rendering, internal linking, schema markup, site architecture, and AI accessibility
Partner with developers to implement technical SEO enhancements and AI-readiness improvements
Identify opportunities to improve semantic page structure and AI retrieval performance
Content Strategy & Semantic Search

Partner with content teams to build AI-optimized and search-friendly content strategies
Support conversational search optimization and FAQ content development
Improve content organization and semantic relevance to support AI-powered search experiences
Help develop scalable content frameworks that improve organic search and AI-generated visibility
Analytics & Reporting

Monitor AI referral traffic, AI search visibility, and organic search performance metrics
Build dashboards and reporting frameworks to track AI discoverability and AI citation performance
Conduct competitive analysis across SEO, AI search, and digital discovery channels
Translate findings into actionable recommendations for marketing and development teams
Cross-Functional Collaboration

Work closely with development, marketing, merchandising, analytics, and content teams
Communicate AI search opportunities and technical recommendations clearly to stakeholders
Support QA testing and implementation of SEO and AI-search-related initiatives
Required Qualifications

Bachelor's degree in Marketing, Business, Communications, Information Systems, Computer Science, or related field
Familiarity with generative search experiences and AI-powered answer engines
Experience in SEO, technical SEO, AI search optimization, digital marketing, organic search optimization, or content strategy
Strong understanding of:
technical SEO fundamentals
crawlability and indexing
semantic search
internal linking
site architecture

Experience with structured data, schema markup, and JSON-LD implementation
Familiarity with AI-powered search platforms including:

ChatGPT
Google AI Overviews
Perplexity
Gemini
Claude

Experience using SEO and analytics platforms such as:

Google Search Console
GA4
Ahrefs
SEMrush
Screaming Frog
Looker Studio
Strong analytical, organizational, and communication skills

Technical Skills & Web Technologies

Candidates should be comfortable working with website structure and collaborating with development teams to improve technical SEO, AI discoverability, and search performance.

Preferred technical experience includes:

Understanding of JSON-LD and structured data/schema markup
Ability to read and understand basic HTML
Familiarity with how JavaScript impacts SEO, indexing, crawlability, and AI readability
Basic understanding of CSS and webpage layout structure
Experience identifying technical SEO issues related to crawlability, indexing, internal linking, site architecture, and semantic page structure
Ability to partner with developers on SEO and AI-search-related implementations
Preferred Qualifications

Experience with e-commerce SEO and AI-driven product discoverability
Understanding of entity optimization, knowledge graphs, and semantic search concepts
Experience optimizing content for conversational search and AI-generated search experiences
Familiarity with AI search behavior and emerging AI-powered discovery platforms
SEO, analytics, or AI-related certifications preferred
WHERE YOU'LL WORK

REMOTE

- Work from Home

Have workplace flexibility - you'll work exclusively from the comfort of your home with no commute! Remote employees are expected to be online and available during the core business hours for their team. Company computer equipment is provided for business use.

WHY YOU'LL LOVE WORKING HERE We offer a comprehensive benefits package designed to support your health, finances, and work-life balance:

Medical, Dental & Vision Coverage
401(k) with Company Match
Paid Time Off & Holiday Pay
Company-Paid Short & Long-Term Disability + Life Insurance
Employee Assistance Program (EAP)
Employee Discounts & Referral Bonuses
Volunteer Time Off

Plus, additional perks like pet insurance, legal coverage, wellness benefits, and more.

UA IS AN EQUAL-OPPORTUNITY EMPLOYER

As an employee of any UA Brands division, you will be part of an established and dynamic organization. We believe that success starts from within, and we are seeking individuals who thrive in an environment that encourages and supports self-management. To provide equal employment and advancement opportunities to all individuals, employment decisions at UA Brands will be based on merit, qualifications, and abilities. UA Brands does not discriminate in employment opportunities or practices based on race, color, religion, sex, national origin, age, disability, or any other characteristic protected by law. UA Brands will provide reasonable accommodations for qualified individuals with known disabilities unless doing so will result in undue hardship.

We are a Drug-Free Workplace.