Digital Media Specialist

The Digital Media Specialist is responsible for planning, executing, and optimizing digital media campaigns while also supporting the development and performance of digital creative assets. This role sits at the intersection of media strategy and creative execution, partnering closely with internal brand, creative, and agency teams to ensure media and messaging work together to drive performance and brand impact across digital channels.

The ideal candidate is both analytical and creative as well as comfortable managing campaigns and performance data while also contributing to creative briefing, asset development, and ongoing creative optimization.

Key Responsibilities
Digital Media Strategy & Execution

Plan, launch, and manage digital media campaigns across channels including paid social, online video, display, programmatic, search, and emerging platforms

Oversee campaign setup, trafficking, pacing, and optimizations to ensure delivery against objectives and budgets

Monitor performance metrics (e.g., reach, engagement, CTR, conversion, CPA, ROI) and provide actionable insights and recommendations

Partner with analytics, audience and agency teams to develop reporting, evaluate results, and inform future media strategies

Digital Creative Development & Optimization

Collaborate with creative, brand, and agency partners to develop digital creative strategies aligned with media objectives and audience insights

Contribute to creative briefs by translating media goals, channel requirements, and performance learnings into clear creative direction

Review and provide feedback on digital creative assets (static, video, motion, interactive), ensuring alignment with platform best practices, brand guidelines, and campaign goals

Support ongoing creative testing and iterate assets based on performance data and insights

Cross-Functional Collaboration

Act as a key liaison between media, creative, brand, analytics, audience and agency partners to ensure seamless execution and alignment

Ensure creative assets are delivered on time and meet technical specifications for each platform.

Align media and creative efforts with broader brand, marketing, and business priorities

Industry & Platform Expertise

Stay current on digital media and creative trends, platform updates, ad formats, and best practices

Proactively identify opportunities to evolve messaging, formats, and approaches to improve efficiency and qualitative performance

Basic Requirements

Bachelor's Degree

8+ years of experience in digital media, digital marketing, or integrated media roles

Familiarity and/or hands-on experience with digital media platforms (e.g., Meta, Google, YouTube, programmatic DSPs)

Strong understanding of how creative performance influences media outcomes

Experience collaborating with creative teams or agencies on asset development

Strong analytical skills with the ability to translate data into insights and actions

Excellent communication, attention to detail and project management skills

Flexible and adaptable to evolving situations and deliverables

Preferred Qualifications

An understanding of the development process associated with various media types (display, video, etc.)

Familiarity with creative testing frameworks and performance‑based creative optimization

Working knowledge of dynamic creative solutions or creative specifications standards

Experience in automotive, retail, or large brand environments

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