Media & Measurement Consultant

Media & Measurement Consultant

In the role of Media and Measurement Consultant, you will support and deliver on more complex high-impact, data-driven media strategies across the enterprise. You will help execute and optimize more complex media plans across all channels including linear, addressable, programmatic, performance marketing, SEM, etc. while ensuring measurement frameworks are robust and actionable. You will also work closely with internal stakeholders and agency partners, leveraging your experience in ad-tech, mar-tech, and analytics to support campaign effectiveness, compliance, and continuous improvement.
What you'll be doing:
Maintaining knowledge on current and emerging developments/trends, assessing the impact, and collaborating with management to incorporate new trends and developments in current and future solutions.
Championing and enhancing organizational initiatives by positively influencing and supporting change management and/or departmental/enterprise initiatives.
Serving as a resource to team members and applicable internal/external stakeholders on more complex assignments/projects.
Identifying and recommending process improvements that significantly reduce workloads or improve quality.
Consulting/analyzing on more complex assignments and/or projects.
Supporting the development and execution of more complex media plans across all channels, ensuring alignment with business objectives and campaign KPIs.
Building and maintaining dashboards and analytical reports that assess media performance. Translating data into clear, actionable insights and compelling stories for internal stakeholders, including senior leadership.
Partnering with various internal stakeholders including creative, social strategy, consumer insights, web, privacy, and IT teams to ensure media plans are integrated and compliant.
Collaborating with external media agencies and technology partners to implement, track, and optimize media campaigns.
Integrating more complex data into meaningful narratives that highlight campaign successes, opportunities, and recommendations for improvement.
Monitoring campaign performance, identifying trends, and proactively recommending optimizations to improve ROI and effectiveness.
Supporting privacy and data governance initiatives, ensuring all media measurement activities adhere to regulatory and company standards.
What we're looking for:
4 Year/Bachelor's degree or equivalent work experience (4 years of experience in lieu of Bachelor's) (Minimum Required)
3 - 5+ Years experience of media planning, measurement, or analytics experience, ideally with exposure to both B2C and B2B environments. (Required)
Application Deadline Applications for this position will be accepted through May 26, 2026, subject to earlier closure due to applicant volume.
What's it like to work here? At Lincoln Financial, we love what we do. We make meaningful contributions each and every day to empower our customers to take charge of their lives. Working alongside dedicated and talented colleagues, we build fulfilling careers and stronger communities through a company that values our unique perspectives, insights and contributions and invests in programs that empower each of us to take charge of our own future.
What's in it for you:
Clearly defined career tracks and job levels, along with associated behaviors for each of Lincoln's core values and leadership attributes
Leadership development and virtual training opportunities
PTO/parental leave
Competitive 401K and employee benefits
Free financial counseling, health coaching and employee assistance program
Tuition assistance program
Work arrangements that work for you
Effective productivity/technology tools and training
The pay range for this position is $72,900 - $131,600 with anticipated pay for new hires between the minimum and midpoint of the range and could vary above and below the listed range as permitted by applicable law. Pay is based on non-discriminatory factors including but not limited to work experience, education, location, licensure requirements, proficiency and qualifications required for the role. The base pay is just one component of Lincoln's total rewards package for employees. In addition, the role may be eligible for the Annual Incentive Program, which is discretionary and based on the performance of the company, business unit and individual. Other rewards may include long-term incentives, sales incentives and Lincoln's standard benefits package.
About The Company Lincoln Financial (NYSE: LNC) helps people to confidently plan for their version of a successful future. We focus on identifying a clear path to financial security, with products including annuities, life insurance, group protection, and retirement plan services. With our 120-year track record of expertise and integrity, millions of customers trust our solutions and service to help put their goals in reach.
Lincoln Financial is the marketing name for Lincoln Financial Corporation and its affiliates including The Lincoln National Life Insurance Company, Fort Wayne, IN, and Lincoln Life & Annuity Company of New York, Syracuse, NY. Lincoln Financial affiliates, their distributors, and their respective employees, representatives and/or insurance agents do not provide tax, accounting or legal advice.
Lincoln is committed to creating an inclusive environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.