KAYALI Trade Marketing Manager (Americas)

Summary
KAYALI is seeking an experienced Trade Marketing Manager who will be responsible for leading and coordinating all trade marketing efforts with our sales teams and retailers, supporting the achievement of strategic objectives by providing comprehensive action plans and partnering on execution with our regional teams and retailers. The individual will be responsible for delivering the best in class strategies and marketplace approaches to maximize business results while increasing market share and growth within the region. The Trade Marketing Manager is accountable for overseeing the development of strategic trade plans aligned with brand objectives.

Responsibilities

Ownership and delivery of compelling brand growth strategy for respective markets in partnership with sales & marketing

Leverage retailer insights to maximize growth and share with retailers

Primary liaison between internal and external functions to drive business growth

Provide active support to the sales & marketing teams to enable the achievement of sales plans

Serve as the leader for the creation of impactful trade programs that are consistent with the brand's overall strategies, budget and profit targets

Responsible for providing all retail partners with timely information on all calendarized programs; liaises regularly with global marketing teams to ensure programs meet regional needs

Owner of the campaign toolkits, developing a comprehensive bible for all key launches and core activation so that local markets have all information, support assets

Responsible and accountable for the planning execution of all components of the approved strategy and integrated brand plans to ensure delivery of timely integrated 360 campaigns by the regional teams

Own development and execution of all customer specific promotional programs

Responsible for the efficient utilization of trade funds to achieve brand/company goals and growth in sales and market share

Participate in the development of sales & marketing plans

Provide tracking and evaluation of trade spending utilization and effectiveness

Provide guidance, in conjunction with Sales and Demand Planning, for existing and new products forecast with brand priorities and guidelines - maximizing efficiency and deliverables

Work with Creative, Education, Events and Sales teams to create high-quality and flawless execution at point of sale

Ideate retailer specific strategies along with sales & marketing, defining marketing priorities, identifying key programs to support, and adjust priorities going forward based on program findings.

Oversees preparation and delivers presentations for sales and retailer meetings, as well as regional and strategy meetings on an as-needed basis.

Requirements

5+ years of related retail marketing experience (beauty and/or luxury experience). Previous experience in fragrance preferred.

End-to-end beauty product launches

Innovation ideation and retail strategy

Partnering with global teams to develop regional strategy

Strong creativity, retail marketing & outside of the box thinking skills

Excellent team player
Excellent oral and written communication, analytical, and creative skills

Financial business acumen is a critical requirement. Understanding ROI, financial levers, and the financial impact of decisions and resources on operational activities

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