Manager DTC Marketing Operations MS NOW

Job Description

Reporting to the Director, DTC Subscriber Growth, the Manager of DTC Marketing Operations will play a critical role in supporting the launch and ongoing growth of MS NOW’s new-to-market subscription experience. This position will serve as the operational backbone of the Subscriber Growth team, ensuring campaigns are executed seamlessly across channels and that the team is equipped with the processes, tools, reporting, and coordination needed to succeed.

This role will focus on building and managing the workflows, timelines, and cross‑functional coordination required to bring marketing campaigns to life—from campaign planning through QA, trafficking, and launch. Acting as a central hub across Creative, Media, Product, Editorial, Analytics, and Customer Care, this individual will ensure alignment, anticipate needs, and remove operational friction between the Subscriber Growth and cross‑functional teams.

This is an ideal opportunity for someone who thrives in fast‑paced environments and is excited to build marketing operations infrastructure and workflows from the ground up, while remaining hands‑on in campaign execution and delivery.

Responsibilities

Maintain and manage the DTC marketing calendar to ensure alignment across campaigns, teams, and priorities

Own the end‑to‑end operational workflow for campaign execution, including coordinating timelines, QA, trafficking, and measurement of creative assets across channels and agency partners

Oversight of the Subscriber Growth team’s project management systems and reporting dashboards

Manage the creative review process with Legal and standards

Build and implement scalable processes and workflows – internal and with MarTech partners – to improve execution, efficiency, and coordination across all acquisition and retention efforts

Create and manage marketing attribution links, ensuring accuracy and consistency across campaigns

Act as the primary liaison to Customer Care, developing and maintaining training materials, FAQs, and promotional/refund guidance

Establish feedback loop with Customer Care to surface insights and inform campaign optimization and product improvements

Proactively identify gaps, anticipate team needs, and implement solutions to improve operational efficiency and campaign delivery

Ensure high standards of quality assurance across all campaign elements

Qualifications

5+ years of experience in marketing operations, campaign management, or related roles

Experience in media, entertainment, or subscription-based businesses preferred

Strong project management skills with the ability to manage multiple campaigns and deadlines simultaneously

Hands‑on experience with campaign trafficking, QA processes, and cross‑channel execution

Familiarity with marketing attribution platforms (\"e.g., Kochava, Adobe, Amplitude\") or similar

Experience working with project management and workflow tools such as Airtable, Jira, or similar platforms

Strategic thinker with a strong operational mindset, proactivity, and attention to detail

Proven ability to build processes and workflows in fast‑paced, evolving environments

Strong cross‑functional collaborator with the ability to communicate and influence across teams

Additional Job Requirements

Must be willing to work in New York, NY.

Must have unrestricted work authorization to work in the United States.

This position is eligible for company sponsored benefits, including medical, dental, and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.

Salary Range
$135,000-$150,000, bonus eligible

Equal Employment Opportunity Statement
VERSANT Media's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to candidateaccessibility@versantmedia.com.

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