Director of Marketing

Director of Marketing

Until Filled (CST) Minneapolis, MN, USA Base: $130,000.00-$150,000.00 per year Base salary + 20% bonus potential based on individual and company performance Benefits include paid vacation and sick time, 401(k) plan, medical insurance, dental insurance, employer paid short-term, long-term disability & life insurance, paid parental leave, and employee discounts on product.
Director of Marketing Reports to: Chief Creative Officer Job Classification: Salary/Exempt
About Us: Blu Dot (www.bludot.com), an award-winning designer and maker of modern home furnishings, is currently searching for a Director of Marketing to join our dynamic and values-driven company.
Company Purpose

Inspire a more creative way of living through good design that's good to everyone.
Core Values

Good design is good. Good design should be reflected in everything we do.
Keep it simple. Strive for economy in all that you do.
Everyone is invited to our party. Treat every individual with respect & dignity.
Our glass is half full. Focus on the positive.
Be humble. We take nothing for granted.
Turn it up to 11. Determine what is expected and do a little more.
Stay curious. Try, learn, improve, repeat.
About the Role

The Director of Marketing leads the strategy and deployment of marketing across all channels, connecting brand storytelling with customer growth-from advertising and CRM to social media, PR, and physical media. Reporting to the Chief Creative Officer, this role shapes clear, culturally aware communications that bring the Blu Dot brand to life for customers. The ideal candidate is both strategic and hands-on: able to set direction while ensuring campaigns, communications, and budgets perform. You'll bring a sharp read on the broader cultural landscape and an understanding of the specific marketing dynamics of the furniture and design industry. Working closely with creative, retail, and e-commerce teams, you'll build cohesive marketing that grows the business and strengthens the brand. Collaboration, curiosity, and a sense of fun are essential.
What You Will Do

Marketing Strategy & Leadership
Develop and lead the overall marketing strategy across digital, retail, and brand channels
Translate company goals into clear marketing plans, briefs, budgets, and performance targets
Manage and mentor a cross-channel marketing team and external partners
Collaborate closely with brand creative, merchandising, retail, trade & contract, and Ecommerce leadership
Paid Media & Growth
Oversee media strategy and advertising spend across digital and traditional channels
Plan and optimize campaigns across platforms including paid social, search, display, and other paid media
Monitor performance and adjust budgets to drive efficient customer acquisition and growth
Partner with agencies and internal teams to improve campaign effectiveness and ROI
Email & CRM
Lead lifecycle marketing strategy including email, CRM, and customer segmentation
Develop programs that drive acquisition, retention, and repeat purchase
Optimize automated flows and campaigns to improve engagement and conversion
Use data and insights to refine messaging and customer journeys
Direct Mail
Develop and manage direct mail programs including catalogs, postcards, and targeted campaigns
Partner with creative and merchandising teams to align messaging with seasonal launches and promotions
Use segmentation and performance data to optimize targeting and effectiveness
Social Media
Oversee social strategy and channel growth across owned platforms
Guide planning, campaign integration, and community engagement
Ensure social channels reflect the voice and aesthetic of the brand
PR & Brand Communications
Direct PR strategy including media relations, press outreach, and brand partnerships
Work with agencies and internal teams to secure meaningful press coverage
Support product launches, collaborations, and brand storytelling initiatives
Analytics & Performance
Track marketing performance across channels and regularly report on results
Use data to guide decision-making, test new approaches, and improve outcomes
Align marketing KPIs with overall business goals
Team Leadership & Development
Lead and develop a high-performing, cross-functional marketing team
Define team structure and hire top talent to support growth
Manage and direct work across agencies and external partners
Set clear goals, provide coaching, and manage performance
Foster a collaborative, inclusive, and values-driven team culture
Partner cross-functionally to ensure alignment and effective execution to drive measurable results for multiple customer segments
Identify and address capability gaps across talent, tools, and processes
Ideal Experience/Qualifications*

8–12+ years of marketing experience, ideally within retail, consumer, or design-led brands Proven experience managing paid media, CRM/email, direct mail, social, PR, and out-of-home campaigns including platforms similar to Klayvio, Attentive, Shopify, Meta, etc. Strong understanding of digital marketing performance metrics and analytics including platforms similar to GA4, Measured or other incrementality tools Experience managing marketing budgets and agencies Ability to balance brand storytelling with performance-driven marketing Strong collaborator with excellent communication and leadership skills Passion for design, culture, and thoughtful brand building Position is based out of Minneapolis, MN headquarters with a flexible working environment/schedule (no full-time remote work available) If you don't check every box, that doesn't mean you wouldn't be a great fit! We welcome candidates with unique and diverse backgrounds. We see the value in a wide range of experiences and always love connecting with people excited about opportunities to join Blu Dot.