Marketing Strategist

Steele Auto Group
8 Basinview Dr
Dartmouth, NS B3B 1G4, CAN

Description
At Steele Auto Group, marketing is more than campaigns and content; it is about creating meaningful connections, driving measurable results, and continuously evolving how we engage with our audiences.

We are looking for a strategic, data‑driven, and creative Marketing Strategist to join our team and help shape impactful marketing initiatives across our organization.

This role is ideal for someone who thrives in both strategy and execution. You are analytical, innovative, collaborative, and energized by turning insights into action. Whether you are optimizing SEO performance, building high‑impact campaigns, or analyzing results - you know how to connect strategy to results.

Wage commensurate with knowledge, skills and experience.

What You’ll Be Doing

Develop and execute integrated marketing strategies aligned with business goals

Lead SEO/GEO initiatives, including keyword research, optimization, and performance tracking

Analyze campaign and website performance using tools like Google Analytics to identify trends and opportunities

Plan, manage, and optimize digital advertising campaigns across Google and Meta platforms

Translate marketing data into actionable insights and strategic recommendations

Create and oversee engaging digital content aligned with brand voice and campaign objective

Support video content creation through editing and platform optimization

Deliver training and guidance to internal teams to strengthen marketing knowledge and effectiveness

Stay ahead of emerging marketing trends, tools, and best practices to continuously improve performance

What You Bring

Experience in a Marketing Strategist or similar role

Strong understanding of SEO, digital marketing, and campaign strategy

Proficiency with Google Analytics and marketing reporting tools

Experience managing paid digital advertising campaigns across Meta and Google

Strong analytical skills with the ability to interpret and communicate data effectively

Excellent communication and collaboration skills

A proactive mindset with a balance of creativity and strategic thinking

Why Work with Steele Auto Group
We believe in rewarding hard work and supporting every part of your journey. Our Total Rewards package is built to help you thrive physically, financially, and emotionally.

100% Matched Retirement Savings Plan

– Put your future at ease with our employer‑matched RSP plan, with a maximum of 4% after just 3 months and a maximum of 5% after 5 years!

Flexible Health & Dental Plans

– Choose from six cost‑shared plans tailored to your lifestyle. Affordable, dependable coverage for the people who matter most. Enjoy peace of mind knowing you and your family are covered.

Mental Health & Wellness Support

– 24/7 confidential support for you and your family through EFAP.

Employee Discounts

– On vehicle purchases, parts, and service at any of our locations.

Work Boot Reimbursement

– Reimbursement immediately, no waiting required!

Access to Steele University

– You will get engaging role‑specific training, learn anytime anywhere, track your progress, and earn rewards as you grow your skills!

If you are passionate about marketing strategy, digital performance, creativity, and innovation, we would love to hear from you.

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