Brand Manager

Our Brand Manager will support the development and execution of short- and long-term marketing initiatives in the filled pasta category, including new item development, planning and execution, retail channel management, innovation, and brand activation. This role operates in a highly collaborative, fast-paced, and entrepreneurial environment, where success is driven by strong execution, cross-functional partnership, and the ability to influence stakeholders within a centralized decision-making structure.

Key Responsibilities
New Item Development
Create R&D briefs including product design, pricing and packaging

Create volume forecast for all new item projects

Coordinate & facilitate bi-weekly new item meeting for Retail

Work with cross functional team to bring new items to market

Support new item development of new US & Canada pasta line extensions

Support the expansion into new pasta categories/formats and brands

Artwork & Physical Packaging Development
Work with Design on creative briefs

Work with Innovations and Procurement to develop new packaging structures as needed

Assist Sales with new item sell-in

Attend key customer new item sales presentations as the product expert

Consumer & Shopper Marketing Planning & Execution
Manage marketing budgets for Pasta Category & New Brands

Work with customers and agencies to build shopper marketing plans and execute on those plans throughout the year

Instore activities

Lead shelftalk planning & creation across all customers

Lead box talker planning & creation across key customers (i.e. Walmart, Target)

Manage creation & delivery of instore trays, coolers, shelf strips, & shelf dividers across all customers.

Identify & support the development of new tools, agencies, and capabilities for standing out instore and digitally

At home activities

Lead digital coupon planning & creation for Pasta Category

Lead iBotta offer planning & creation for Walmart for Pasta Category

Lead direct mailer planning with Kroger for Pasta Category

Develop new tools, agencies, and capabilities for being more relevant at home

Online activities

Lead search ad planning & creation for Pasta Category

Lead banner display ad planning & creation for Pasta Category

Ensure that online content is accurate at all retailers

Social/Digital Content Marketing

When approved, lead the planning and execution of all social/digital activities (i.e. lasagna or TakeHome)

Measure and track performance of all marketing activities in the Pasta Category

Assortment Mix

Manage product mix to ensure profitability and strong category velocities

Provide category mix insights and recommendations to sales team

Margin Management

Constantly look for cost savings that will not impact product quality

Investigate ways to improve pricing and lower customer margin requirements

Provide demand planning, packaging procurement, and ingredient procurement with accurate forecast and help reduce waste cost

Competitive Analysis

Keep a pulse on competitor’s actions in store through IRI, 84.51, and other data sources

Make leadership aware of new competitive products, pricing, or packaging changes

Be proactive in proposing actions for velocity or distribution improvement

Continuously uncover areas for product quality and communications improvements

Develop new business processes to improve company efficiency and accuracy

Volume planning and achievement

Build annual volume budgets for the Pasta Category and new brands

Monitor and deliver volume goals

Key Skills & Experience

Bachelor’s degree in marketing or closely related field is required, MBA Preferred

3+ years’ experience in ABM/Brand Management required

Experience with Consumer-Packaged Goods industry required

Ability to manage multiple priorities and bring structure to complex, fast-paced environments

Strong work ethic with a consistent drive to deliver results and meet commitments

Capable of balancing collaboration and assertiveness—able to influence stakeholders while confidently sharing perspectives

Thrives in a hands‑on, entrepreneurial environment with a willingness to roll up sleeves and execute at all levels

Appreciation for and ability to thrive within a family‑owned business culture

Ability to work with a wide variety of individuals inside & outside the organization and maintain regular contact with all stakeholders

Compensation:

Starting at $120,000 Annually

Rana is committed to providing a workplace of diversity and inclusion. There shall be no discrimination on the basis of age, disability, sex, race, religion or belief, gender reassignment, marriage/civil partnership, pregnancy/maternity, sexual orientation or any other protected characteristic under applicable law. Decisions related to hiring, compensation, training, evaluating performance, or termination are made fairly. We offer a welcoming and inclusive environment and actively promote equality of opportunity for all with the right mix of talent, skills and potential. We welcome all applications from a wide range of candidates and selection for roles will be based on individual merit alone.

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