Country Manager North America

Switzerland Tourism is the marketing organization for the national and international promotion of Switzerland as a vacation, travel and convention destination. Each day, the 280 employees at our Zurich headquarters and in 35 offices in 21 markets use innovative and unconventional means to market Switzerland as an especially attractive and diverse travel destination.

Country Manager North America
Are you ready to promote Switzerland in North America?
For our office in New York City, we are looking for a passionate destination marketer with international experience in sales, PR, and B2C marketing, an entrepreneurial mindset, and strong customer focus to fill this leadership position, reporting to the Head of Markets West.

Your area of responsibility

Head Switzerland Tourism's market presence in North America with the aim of increasing visitor numbers and generating value for Swiss stakeholders

Manage and coach 18 full-time employees in North America, organized in four teams: sales (leisure and meetings & incentives), media & content creator relationships, and activation & campaigning

Create an empowering and positive work environment where staff take responsibility for projects in their respective area and work across teams

Conceptualize, execute and report ambitious, multi-channel marketing activities for North America and in close cooperation with ST Head office in Zurich. These reflect Switzerland Tourism’s overall strategic goals, are integrated, and attractive to Swiss destination and transportation partners to invest in

Represent Switzerland Tourism in the market and build strong relationships with the travel trade, media, marketing providers, and Swiss institutional partners

Strengthen and expand local partnerships and distribution networks

Collect and analyze market intelligence to support internal decision process and enable the tourism industry

Overall budget responsibility and HR administration in collaboration with the office manager

Our Expectations

Extensive background in marketing, combined with several years’ experience in a leading management position (preferably in the tourism sector)

Entrepreneurial and with a passion for the travel destination Switzerland

Strong ethical standards, intrinsic motivation, resilience, and autonomous working style

Decisive, integrative, with a winning personality, sales talent, flair for consultancy, and innovation

All-rounder with hands‑on mentality, able to work under pressure, and a desire to thrive in a fast‑paced and large market such as North America

Proven intercultural competence, strong leadership skills, and coaching abilities

Affinity to North America, the Swiss tourism industry, and their respective cultures

Willingness for frequent business travel within North America

Excellent English (public speaking) is a must, as well as either French or German

Budget acumen and cost awareness

Due to work permit restrictions only Swiss Nationals without a Green Card can be considered

Your Benefit

Swiss contract

Entrepreneurial competence in a dynamic environment

Represent sought-after product in a booming market

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