Global Brand Activation & Content Manager, Professional Solutions

Overview
HARMAN Professional Solutions, a global leader in the design and manufacture of leading-edge audio, video, control, and lighting systems. Our solutions cater to a wide range of markets, including live performance, audio production, large venues, cinema, retail, corporate, education, government, hospitality, and broadcast. At HARMAN Professional, we’re committed to delivering powerful, innovative, and reliable solutions designed for world-class performance.

By joining HARMAN, you\'ll dive headfirst into the exciting world of the global audio market / enterprise video and control solutions / professional entertainment and architectural lighting in technological innovation. But that\'s not all - at HARMAN, you\'ll have the opportunity to rapidly develop your skills and cultivate new ideas in our agile and supportive culture. You will join our Global Marketing department in Northridge, US in the position of:

Global Brand Activation and Content Manager - Professional Audio

About the Role:

HARMAN Professional Solutions designs, engineers, and manufactures audio, lighting and video, and control products for entertainment and enterprise markets, including live performances, stadiums and arenas, cinema, retail, corporate, education, government, hospitality, audio recording, and more. With leading brands including JBL Professional®, AKG®, Martin®, AMX®, Soundcraft®, BSS Audio®, Crown®, dbx Professional®, and Lexicon Pro®, HARMAN Professional delivers powerful, innovative and reliable solutions that are designed for world-class performance. Explore our many venues, events, landmarks and business experiences at https://pro.harman.com/

Role Summary:

The Group Brand Activation and Content Manager provides strategic leadership and direction across multiple teams, guiding regional vertical marketing leaders in the execution of cross-disciplinary brand activation initiatives, and ensuring alignment across channel partners, GPLM product teams, and the Professional Solutions cross-functional marketing organization. The position shapes global frameworks, brand activation content, social media, and partnership strategies—ensuring consistent and effective brand execution across all markets and teams. The Brand Activation and Content Director contributes to the development of long-term activation frameworks, processes, and standards, and is accountable for the financial performance and results across multiple teams and disciplines. This leader drives the resolution of complex business challenges in support of market brand growth and key vertical financial targets and ensures alignment with overarching organizational priorities and strategies. This role will report into the Executive Director, Marketing - Professional Solutions. While this role will not have any direct reports at this time, this leader will lead internal and external creative agencies as well as influence executive-level people leaders across Sales, Business Development, Product Management, Digital Marketing, social media, and Regional Marketing teams.

What You Will Do
Global Frameworks & Guidelines

Create and implement comprehensive systems, templates, and processes for integrated executional planning, social media, partnerships, and content creation to standardize best practices globally.

Lead cross-functional initiatives to ensure best practice sharing and adoption across regions and divisions.

Content Leadership

Oversee development and production of globally relevant communication materials to ensure consistent brand execution across diverse markets.

Champion the creation of high-quality content that strengthens brand positioning and advances business objectives.

Web & Editorial Content Ownership

Own and curate the ideal experience and editorial content for the .com platform and evergreen communication assets.

Drive continuous improvement of digital content to enhance user engagement and brand affinity.

Global Social Media Capability

Integrate the social media strategy and planning into the go-to-market vertical planning framework for product launches, sustainment campaigns, and community engagement.

Serve as the Subject Matter Expert for your Key Market Vertical to ensure product, brand and social communications are accurate and reflect the tone and message relevant for the target audience.

Culture & Partnerships Strategy

Define global partnership strategies, negotiate and manage high-impact global partnerships, and establish criteria and terms to guide regional execution.

Ensure partnerships align with brand values and contribute to cultural relevance and growth objectives.

Asset & Agency Management

Oversee global agency relationships and manage centralized asset platforms, ensuring regions have access to high-quality, consistent, and up-to-date content.

Implement processes for effective asset management, distribution, usage tracking, and quality control.

Leadership & Strategy

Provide leadership and direction through subordinate People Leaders and managers.

Contribute to and help develop long-term functional/operational strategy, and translate into actionable annual business plans.

Drive financial performance and operational excellence through advanced commercial awareness and industry knowledge.

Resolve complex or unusual business problems with advanced critical thinking and strategic decision-making skills.

Ensure broad impact on functional, divisional, or regional results by aligning initiatives with organization\'s strategic priorities.

Collaborates and negotiates with senior leaders across functions to optimize brand activation impact across content, culture, partnerships, and social media.

What You Need to Be Successful

At least 10 years of progressive experience in brand activation, marketing, or related disciplines, including proven experience leading diverse, cross-functional teams at a director level or above.

Exceptional leadership and communication skills, with demonstrated ability to lead through subordinate managers and influence at all levels of the organization.

Deep expertise in developing global frameworks for integrated marketing, social media, partnerships, and content creation.

Proven track record of managing large-scale brand campaigns and partnerships with a focus on measurable results and financial performance.

In-depth understanding of digital content strategy, social media platforms, and asset management tools.

Strong commercial acumen and broad industry knowledge, with the ability to apply insights to drive operational and financial outcomes.

Advanced negotiation skills and experience managing complex external agency and partner relationships.

Ability to resolve highly complex business challenges and contribute to the development of long-term strategic plans.

International experience and a global mindset are highly desirable.

Experience in the Professional Tour Audio, Professional Lighting, or Installed Audio, Video and Control markets is highly desirable.

Experience in Performance Marketing, Ecommerce, or Professional Audio Retail Marketing is highly desirable.

What We Offer

HARMAN is offering a unique opportunity for growth and development in the dynamic and exciting world of consumer electronics.

We provide a flexible work schedule that allows you to work from home.

At HARMAN, we value diversity and inclusivity and foster a friendly and supportive global working atmosphere. We invest in employees through career development opportunities, professional training, and competitive market-based compensation. We offer a commuter travel package, environment allowance, and health insurance options, pension, and employee discounts on HARMAN/Samsung products.

As a HARMAN employee, you will have access to professional development opportunities through HARMAN University and our leadership programs, plus the Be Brilliant recognition program.

Pay Transparency

$117,000 - $171,600. Dependent on the position offered, other forms of compensation are available, such as bonuses or commission. Pay is based on a wide range of factors, including skill set, experience, training, location, and business need. The disclosed range is an estimate and may be adjusted for geographical differences.

Benefits
HARMAN offers a range of benefits to support holistic wellbeing, including paid vacation and holidays, paid sick leave, volunteer leave, and family leave. Employees may participate in medical, dental, and vision plans, health accounts, retirement plans with employer match, disability coverage, life insurance, and more.

You Belong Here
HARMAN is committed to a welcoming, valued, and empowered culture. We encourage ideas and diverse perspectives and offer training and development opportunities to help you grow.

About HARMAN
Where Innovation Unleashes Next-Level Technology. Since the 1920s, we\'ve amplified the sense of sound. Our technologies span automotive, lifestyle, and digital transformation solutions. We market under 16 iconic brands and set high engineering and design standards for our customers and partners.

Important Notice: Recruitment Scams
Please be aware that HARMAN recruiters will communicate from @harman.com, @careers.harman.com or harmanglobal.avature.net. We will never ask for payments or sensitive information during screening. If you suspect a scam, contact harmancareers@harman.com.

HARMAN is proud to be an Equal Opportunity employer. All qualified applicants will receive consideration without regard to race, religion, color, national origin, gender, sexual orientation, gender identity, age, veteran status, disability, or other protected characteristics. (www.harman.com)

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