Marketing Manager

Company Description
The YMCA of Metropolitan Dallas, established in 1885, is the largest human care organization in Dallas. With 16 branches, two camps—Camp Grady Spruce and Collin County Adventure Camp—and 90 additional program sites, the YMCA serves seven counties in the region. Guided by a mission to foster healthy spirit, mind, and body for all, the YMCA makes a tangible impact by encouraging healthier lifestyle choices, mentoring children, and uniting communities for the greater good. The organization is committed to diversity, inclusion, and serving individuals and families from all walks of life.

Role Description
The Marketing Manager is a full‑time, on‑site role based in Coppell, TX. The role involves developing and executing marketing campaigns, managing digital and print marketing efforts, and ensuring brand consistency across all channels. You will oversee the creation of marketing materials, collaborate with cross‑functional teams, and manage the organization’s social media presence. This position also requires analyzing marketing data to measure campaign success and optimize strategies for increased engagement and impact.

Qualifications

Proficiency in Marketing Strategy, Campaign Management, and Brand Development

Strong skills in Social Media Management, Content Creation, and Digital Marketing

Expertise in Copywriting, Event Promotion, and Public Relations

Data Analytics, Performance Tracking, and Reporting capabilities

Experience in Team Collaboration and multitasking in a fast‑paced environment

Proficient with marketing tools such as Google Analytics, email platforms, and social media analytics

Bachelor’s degree in Marketing, Communications, Business, or a related field

Experience in the nonprofit sector and a passion for community impact is a plus

Strong communication, organizational, and leadership skills

Willingness to work on‑site at the Coppell, TX location

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