Digital Community & Social Media Specialist 2

Digital Community & Social Media Specialist 2
School of Medicine, Stanford, California, United States

The Byers Eye Institute at the Stanford University School of Medicine is seeking a Digital Community & Social Media Specialist 2 to join our Web and Communications team. Under general supervision of the Sr. Director of Web and Communications, this role focuses on building, cultivating, advocating for, responding to, monitoring, and growing our digital community across diverse stakeholders and multiple platforms. The successful candidate will develop digital and social media content and collaborate internally and externally as the voice of the Byers Eye Institute’s social media presence.

Duties Include

Produce and curate digital content to engage users, increase user base, and grow channels. Optimize content delivery strategies; build content topics, tailor content to outlet platform, target specific audiences, and make editorial decisions.

Strategize to build and grow digital community through social media channels, paid advertising campaigns, blogs, and the web.

Manage social listening efforts based on comments and online conversations. Respond to reputation risks by taking appropriate action and recommending solutions to minimize harm.

Compile data, analyze and report on social media use. Analyze how content is performing and create reports with recommendations to management.

Build support for social initiatives among internal stakeholders by acting as internal advocates for digital community efforts, building support and driving digital best practices.

Contribute to overall development and refinement of digital community strategy and innovative social initiatives by proposing and implementing recommendations.

Provide customer service to constituents across digital channels; represent organization to constituents, campus, media.

May supervise interns, entry-level staff, and volunteers.

Other duties may also be assigned.

Compensation: $85,287 to $99,344 per annum.

Desired Qualifications
Experience with social media content creation across diverse platforms.

Education & Experience (required)
Bachelor's degree and minimum 1 year of relevant experience, or a combination of education and relevant experience.

Knowledge, Skills and Abilities (required)

Strong oral and written communication skills.

Ability to build lasting relationships and strong communities; customer focus.

Knowledge of the web, technology, social platforms, current and future trends.

Highly organized and creative.

Ability to work independently to meet expected deadlines and schedules.

Demonstrated team player.

Certifications & Licenses
None

Physical Requirements

Constantly perform desk-based computer tasks.

Frequently stand/walk, sit, use a telephone, grasp lightly/fine manipulation, speaking.

Occasionally grasp forcefully, writing by hand.

Rarely sort/file paperwork.

Working Conditions
Occasional work on evenings and weekends.

Additional Information

Schedule: Full-time

Job Code: 4912

Employee Status: Regular

Grade: F

Requisition ID: 109049

Work Arrangement: Hybrid Eligible

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