Lifecycle Marketing Manager New Cleveland, Ohio, United States; Hoffman Estates,

Overview
PartsSource is the

leading technology and software platform for managing mission-critical healthcare equipment . Trusted by over 5,000 US hospitals and 15,000 clinical sites, PartsSource empowers providers and service organizations to maximize clinical availability for patient care and automates the procurement of parts, services and training through a unique digital experience.

PartsSource team members are deeply committed to our mission of

Ensuring Healthcare is Always On® , which is foundational to our success and growth. Our vibrant culture is built upon aligned values, shared ownership, mutual respect, and a passion for collaborating to solve complex customer problems.

About the Job Opportunity
The

Field & Events Manager

is a builder role responsible for owning and scaling PartsSource’s field marketing and event strategy end-to-end. This includes live events, webinars, and account‑based programs designed to drive pipeline across Enterprise and Key Account segments.

You will sit at the intersection of pipeline generation and relationship‑building—designing scalable event programs, managing execution, and delivering measurable revenue impact through high‑quality customer engagement.

What You’ll Do
Marketing – Demand Generation: Campaign Planning & Execution; Lead Generation

Own the full field marketing and event portfolio from strategy through execution and ROI measurement

Design scalable, repeatable event playbooks across executive roundtables, conferences, and partner events

Build and manage an integrated event calendar aligned to pipeline goals and segment priorities

Develop sponsorship and partnership frameworks to expand market reach

Marketing – Demand Generation: Marketing Automation; Lead Management

Lead webinar strategy and execution including topic development, speaker coordination, and promotion

Manage webinar platforms and optimize performance across attendance, engagement, and conversion

Partner with content and lifecycle teams to extend webinar content across the funnel

Continuously refine digital event formats to improve pipeline outcomes

Field Marketing & Account‑Based Engagement
Sales – Account Management; Marketing – Demand Generation

Develop pre‑, during‑, and post‑event engagement strategies aligned to sales priorities

Integrate ABM targeting into event programs to maximize impact on high‑value accounts

Partner closely with Enterprise and Key Account sales teams to drive qualified opportunities

Ensure strong alignment between event execution and pipeline conversion

Measurement, Analytics & Operations
Data & Analytics – Performance Metrics & Reporting; Marketing Operations

Own event performance reporting including pipeline sourced, influenced, and ROI metrics

Track webinar KPIs including attendance, engagement, MQL generation, and conversion

Optimize channel mix and event investments based on pipeline contribution and ROI

Drive continuous improvement across vendors, logistics, and operational processes

What You’ll Bring
Your Background

3–6+ years of experience in field marketing, event marketing, or demand generation

Proven track record of driving measurable pipeline through events and webinars

Experience working closely with sales teams to align on pipeline goals

Data‑driven mindset with ability to analyze and optimize performance

Experience with CRM, marketing automation, and event platforms (Salesforce, Marketo, ON24, Cvent)

Preferred

Experience in healthcare, SaaS, or B2B technology environments

Familiarity with ABM strategies and account‑based event targeting

Experience managing event budgets and vendor relationships

Experience scaling programs and building processes from scratch

Who We Want to Meet

Act Like an Owner:

Accountability & Execution; Results Driven—You own event outcomes end-to-end and deliver measurable pipeline impact.

Serve with Purpose:

Customer Centric; Relationship Management—You design events that create real value for customers and align with sales priorities.

Adapt to Thrive:

Managing Ambiguity; Resilience—You manage complex programs and adapt quickly when plans change.

Collaborate to Win:

Influence & Communication; Alignment & Cohesion—You align cross‑functional teams to execute seamlessly and drive results.

Challenge the Status Quo:

Data‑Informed Decision Making; Continuous Improvement—You use data to refine strategy and improve program performance over time.

Competitive compensation package with salary, incentives, company ownership/equity, and comprehensive benefits (401k match, health, college debt reduction, and more).

Career and professional development through training, coaching, and new experiences.

Hybrid culture with new & beautiful workspaces that balance flexibility, collaboration, and productivity.

Inclusive and diverse community of passionate professionals learning and growing together.

Benefits

Competitive compensation package with salary, incentives, company ownership/equity, and comprehensive benefits (401k match, health, college debt reduction, and more).

Career and professional development through training, coaching, and new experiences.

Hybrid culture with new & beautiful workspaces that balance flexibility, collaboration, and productivity.

Inclusive and diverse community of passionate professionals learning and growing together.

EEO Statement
PartsSource, Inc., and its affiliates and subsidiaries, provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Legal authorization to work in the U.S. is required.

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