Field Marketing Coordinator-New Jersey

Job Description
We are seeking an experienced, highly collaborative marketer to own the field marketing planning and execution across a defined regional territory. This role brings the Caesars Sportsbook brand to life on the ground-activating sports sponsorships, retail sportsbooks, and cultural moments that drive brand connection and commercial performance. The manager serves as the regional expert, understanding market nuances, competitive dynamics, growth headwinds, and opportunities, and converts that insight into high‑impact, hyper‑local marketing strategies.

About Caesars Sportsbook
Caesars Sportsbook delivers market‑leading technology and thousands of sports wagering markets through its mobile app and growing network of 60 retail sportsbooks nationwide. With an unmatched omni‑channel ecosystem spanning in‑person betting experiences, self‑service kiosks, mobile cash deposit/withdrawal capabilities, and elevated game‑day environments, Caesars is redefining how fans connect with the sports they love. Caesars also maintains official relationships with 13 professional sports teams and venue partners across the NFL, NBA, NHL, MLB, providing a robust platform for innovative brand activations and fan engagement.

What You’ll Do

Work with regional Field Marketing Managers to support relationships with casino properties by maintaining regular communication, assisting with alignment on marketing priorities, and helping ensure initiatives are executed smoothly to support retail growth.

Assist with the execution of retail sportsbook marketing plans for Caesars properties in your region, ensuring on‑property experiences reflect brand standards and drive customer engagement.

Help implement on‑property brand experiences by coordinating programming, promotions, content, and game‑day elements that support foot traffic, dwell time, and retail betting activity.

Support initiatives that connect retail and mobile behavior, including app education materials, enrollment prompts, loyalty integrations, QR placements, and on‑site mobile acquisition tactics.

Execute on‑property engagement tactics by coordinating brand experiences, digital touchpoints, and promotional activations that guide customers from retail sportsbooks to the mobile app.

Collaborate with cross‑functional teams (Creative, Promotions, CRM, Legal, Operations, Media) to launch localized campaigns tied to seasonal sports moments, major events, and partner activations.

Coordinate regional execution of signage, merchandising, QR codes, and on‑site brand presence, ensuring materials are installed accurately and on time across sportsbook and casino locations.

Provide logistical support for on‑site events, including watch parties, VIP experiences, partner activations, and new sportsbook openings.

Manage trafficking and approval workflows for regional marketing assets, ensuring timely routing and brand consistency.

Collect and organize feedback from customers, casino teams, and partners, and share insights with the broader team to inform future marketing efforts.

Support training and education efforts for casino staff on Caesars Rewards, mobile betting, and promotions to enhance customer experience and adoption.

Track and manage on‑site marketing materials (merchandising, print assets, signage, promotional items) and coordinate with vendors on production timelines and delivery.

Sports Marketing

Support the execution of sports partnerships within the assigned region by assisting with asset delivery, activation timelines, and partner communication.

Help translate sponsorship assets (media, hospitality, IP, fan engagement) into clear activation plans by coordinating logistics, materials, and internal approvals.

Maintain partnership calendars, fulfillment trackers, and proof‑of‑performance documentation, ensuring accurate delivery and timing.

Participate in recurring partner calls and planning meetings, capturing action items and supporting follow‑through on initiatives.

Assist with monitoring competitive activity, industry trends, and local sports performance to support idea generation and promotional planning.

Collaborate with cross‑functional teams to ensure seamless execution across properties and campaigns.

Who You Are

Marketer with 2‑4 years of experience in sports marketing, experiential/event strategy, or brand partnerships (sports betting experience a plus).

Local expert with deep knowledge of your region, cultural fluency, fan insight, and market sensibility.

Multi‑tasker who can manage multiple events, markets, and partners simultaneously while maintaining high standards.

Analytical, commercially minded, able to interpret performance data and translate insights into action.

Collaborative cross‑functional partner who can influence without authority and work seamlessly with internal teams and external partners.

Comfortable working independently in a fast‑paced environment with evolving priorities and tight timelines.

Strong project manager able to manage multiple priorities, tight timelines, and complex workflows.

Proficient in Microsoft Office (Word, PowerPoint, Excel).

Effective communicator with exceptional attention to detail.

Willing to travel regionally (~15‑25% of time).

Curious, proactive learner seeking opportunities to grow.

Initiative‑driven, acting beyond tasks to accomplish goals.

Team‑focused, encouraging collaboration and building rapport.

Self‑aware, recognizing personal strengths and weaknesses.

Urgent, seeks to get things done and knows when to seek help.

Creative problem solver, deriving unique approaches from challenging situations.

Professional, maintains composure amid challenges.

Salary
Salary for this role is $60,000.

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