Talent Brand Experience Manager

What you'll do
As a Talent Brand Program Manager, you will own Stripe's reputation as an employer – shaping how candidates perceive and experience Stripe at every touchpoint in their journey. You will manage the Employer Value Proposition (EVP), drive recruitment marketing programs, and build recruiter enablement resources that make our global recruiting team more strategic and effective. This role sits at the intersection of brand, marketing, and recruiting and requires a high degree of cross‑functional collaboration and influence. You will work closely with partners across Brand, Communications, Marketing, and People, as well as business leaders and agency partners to ensure a compelling, consistent, and competitive employer brand.

Responsibilities

Own and evolve Stripe's Employer Value Proposition (EVP), including the messaging matrix and visual design system, ensuring it is consistently applied across all candidate and employee touchpoints.

Lead the redesign and ongoing evolution of Stripe's careers site (stripe.com/jobs), serving as the candidate advocate and People team representative on the project team.

Develop and execute recruitment marketing campaigns and programs, partnering with external agencies to create compelling, data‑informed content that reaches and engages target talent audiences and upholds Stripe’s brand.

Build and maintain recruiter enablement resources – including team landing pages, toolkits, and talent intelligence – that equip recruiters with the messaging, competitive insights, and tools to effectively pitch Stripe to candidates.

Drive EVP measurement through brand studies and ongoing reporting, using data to track Stripe's employer brand health, set benchmarks, and report progress against company OKRs.

Manage and grow strategic external partnerships to expand Stripe's employer brand reach and visibility.

Support Stripe leadership visibility programs with the Communications team, enabling leaders to build their personal brand on LinkedIn and other platforms to attract top talent.

Manage two agency relationships across multiple programs, partnering closely with Finance, Procurement, and Legal to manage the vendor relationship and investments.

Operate as a program management expert across the Talent Brand portfolio, driving multiple concurrent projects from strategy through execution with clarity, rigor, and accountability.

Produce regular reporting on recruitment marketing performance – including reach, engagement, and sentiment – to inform strategy and demonstrate impact.

Minimum Requirements

8+ years of experience in employer branding, talent brand, recruitment marketing, or a closely related field.

Proven track record of managing complex, cross‑functional programs and projects with multiple stakeholders and competing priorities.

Experience developing and activating an Employer Value Proposition (EVP), including messaging and creative application across candidate touchpoints.

Strong ability to influence and drive alignment without direct authority, across all levels of an organization including senior leadership.

Experience managing external agency relationships and overseeing creative and research deliverables.

Demonstrated experience managing and stewarding significant budgets.

Strong analytical skills with the ability to define metrics, interpret data, and use insights to inform strategy and report on program impact.

Excellent written and verbal communication skills, with a sharp eye for brand voice, messaging, and content quality.

Preferred Qualifications

Experience in employer branding or recruitment marketing at a high‑growth technology company.

Familiarity with recruiting tools and platforms such as Gem and LinkedIn Talent Solutions.

Experience working with design tools such as Figma, or working closely with creative teams and brand studios.

Experience with event marketing or candidate‑facing event programs.

Familiarity with content creator or media partnerships as part of a brand strategy.

Experience using or managing AI tools to support content generation or operational workflows.

Experience working with or alongside a communications or brand function in a matrixed organization.

Hybrid work at Stripe
This role is available either in an office or a remote location (35+ miles or 56+ km from a Stripe office). Office‑assigned employees are expected to spend at least 50% of the time in their local office or with users. Remote employees typically work from home and are not required to be in an office, though they may attend in‑person meetings as needed. Stripe does not cover relocation costs for remote work. We encourage applicants to apply for roles that match the location where they currently live or plan to live.

Pay and benefits
The annual U.S. base salary range for this role is $184,600 – $276,800. Additional benefits may include equity, a company bonus or sales commissions/bonuses, a 401(k) plan, medical, dental, and vision coverage, and wellness stipends.

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