Marketing Automation Specialist - Wing Assistant

Wing is on the exciting mission of redefining the future of work for companies worldwide! We are looking to be the one‑stop shop for companies that are looking to build world‑class teams & place their operations on autopilot.

Marketing Automation Specialist
We’re looking for a Marketing Automation Specialist to start immediately!

Duties And Responsibilities Include But Are Not Limited To

Build and deploy simple drip or nurture email campaigns

Maintain subscriber lists/databases; ensure data hygiene (removing duplicates, ensuring proper tags)

Assist with tracking and tagging (UTMs, campaign parameters)

Monitor automation performance metrics: open rates, click‑through, conversion in simple flows

Troubleshoot basic issues such as broken links in emails, automation not firing as expected

Coordinate with design/content team for email templates / landing page assets

Design and manage full customer lifecycle automation programs (welcome sequences, retention, upsell, reactivation)

Implement and optimize drip / triggered flows based on user behavior or lifecycle stage

Integrate CRM or customer data platforms with other tools (web tracking, events)

Analyze performance of automation programs; recommend improvements such as improved segmentation, personalization

Train or guide junior staff or interns on best automation practices

Ownership of automation documentation: SOPs, monitoring dashboards

Define the automation / martech roadmap for the company: what new tools, integrations, or processes are needed

Design and oversee predictive workflows such as lead scoring and propensity modelling

Ensure data infrastructure is robust (data accuracy, integration, real‑time events)

Mentor/lead a team of automation / operations specialists

Lead cross‑departmental projects such as personalization across email, web, app; automation of retention, loyalty programs

Regular auditing and optimization of workflows, with strong metrics tied to ROI (revenue uplift, cost savings)

Qualifications

Bachelor’s degree in any field or professional certification in marketing or business‑related courses

2+ years experience in social media or 1‑2 years in digital marketing

Proven content writing or copywriting experience

Working knowledge of content management systems

Excellent English communication skills, both written and verbal (at least B2 level)

Solid organizational and time‑management skills

Knowledgeable in layouts, typography, print, and web design

Experience or proficiency in Adobe Photoshop, Illustrator, Sketch, InDesign, and other graphic design software

Compelling portfolio of work over a wide range of creative projects

Able to work on a graveyard shift

Technical Requirements

USB headset with noise‑cancellation feature

Working webcam

Computer with at least 1.8 GHz processor and at least 4 GB RAM

Main Internet service speed: at least 25 Mbps cable connection

Backup Internet service speed: at least 10 Mbps

Specific Requirements

HubSpot, ActiveCampaign, Marketo, Pardot

CRM platforms such as Salesforce

Marketing automation / workflow tools such as Zapier, webhooks

Project management tools

Integration / tag manager tools

Reporting / dashboards (e.g., Tableau, internal dashboards)

Benefits

Health insurance (HMO)

Performance incentives

Job security and stability

Paid training

Inclusive culture

Upskilling opportunities

100% work‑from‑home

Exceptionally supportive team

Opportunities for career growth

Fun work environment

Holiday & overtime pay

Schedule:

US work hours (20‑40 hours per week)

Location:

This is a remote job

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