Local Media Sales Strategist - Drive Client Growth

WROC-TV Channel 8 is the CBS-affiliated television station serving the Rochester, New York area, proudly delivering high-quality local news, weather, and sports coverage. We are committed to supporting the local business community with innovative marketing solutions designed to drive growth and success. As Rochester's official broadcast station for the Buffalo Bills and the 2023 PGA Championship at Oak Hill Country Club, our station maintains deep ties to the community. Owned by Nexstar Media Inc., the nation's largest local TV and media company, WROC-TV provides employees with significant career development opportunities both locally and nationally, supported by a growing digital media operation.
Role Description
We are seeking a passionate and results-driven Salesperson to join our team at WROC-TV Channel 8. This is a full-time, on-site position based in Rochester, NY. The Salesperson will collaborate with local businesses, understand their needs, and develop tailored advertising solutions to help them achieve their goals. Responsibilities include building and maintaining client relationships, creating and delivering sales presentations, managing accounts, and ensuring client satisfaction to foster long-term partnerships. You will also work closely with our marketing and creative teams to develop strategies that align with client objectives and deliver results.
Qualifications
Sales and negotiation skills with experience in building and managing client relationships
Marketing and advertising knowledge, including the ability to develop tailored marketing strategies
Strong communication and presentation skills, both verbal and written
Proficiency in digital tools and platforms, with an understanding of digital advertising and media
Time management, organization, and the ability to work independently in a fast-paced environment
Previous experience in media sales, marketing, or related fields is a plus
Ability to analyze business needs and translate them into actionable plans
Bachelor’s degree in Business, Marketing, Communications, or a related field preferred

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