Area Director of Sales
Major Responsibilities
- Profit Management: Responsible for revenue production for the hotel, and meeting or exceeding planned revenue objectives for occupancy and average daily rate; meets or exceeds budgeted RevPAR for the hotel.
- Insures that the hotel exceeds penetration, rate and yield indexes.
- Prepares departmental budget that correctly reflects the hotel's business plan.
- Forecasts occupancy fluctuations and directs selling activities to maximize revenues.
- Knows the hotel's demand segments, sources of business for each, and balances market segments according to supply and demand.
- Knows the principal competition for each market segment and takes advantage of hotel's strengths against each competitor.
- Accurately forecasts occupancy changes based on changing market conditions (additions to supply and demand, etc.).
- Guest Services: Supports guest service as the hotel's driving philosophy; demonstrates a commitment to guest service by responding to guests' needs.
- Marketing & Sales Management: Develops/assists with development of the hotel's marketing and sales plan based on the hotel's position and strengths within each market segment; implements hotel's marketing and sales plan; analyzes competition strengths and weaknesses; identifies and maintains constant communications with key accounts; actively sells room nights through outside sales calls, telemarketing, tours, etc.; actively markets the hotel through advertising, blitzes, direct mail campaigns; actively sells to in-house guests.
- Uses resources in the hotel and franchise Sales and Marketing Manual to call on and track potential business.
- Human Resources Management: Ensures that hotel team-members are familiar with key accounts and specific requirements relating to business booked in the hotel.
- Other Responsibilities: Hands‑on manager actively involved daily in securing, qualifying and following up on leads to book specific business; primarily focuses on selling the product; monitors industry trends and recommends actions to maintain competitiveness and profitability; utilizes leadership skills and motivation techniques to maximize team-member productivity; selects, orients, and trains qualified team-members; conducts meetings and counseling sessions; determines, communicates, and monitors achievement of performance standards; maintains safe and secure environment; keeps immediate supervisor informed; performs duties in a timely and efficient manner following policies and procedures; maintains favorable working relationship with other company associates; projects a favorable image of the hotel and company to the public; available to assist in temporary assignments as directed.
Benefits
- Paid Time Off
- Choose 6 Holidays Per Year
- Team Member Room Discounts
- Referral Program
- Enrollment in Health Insurance
- Enrollment in 401K with Employer match
- Paid Volunteer Opportunities
- Bonus Plans
Volunteer Benefits
- Accident Insurance
- Disability Insurance
- Life Insurance
- Cancer Insurance
- Dental Insurance
- Vision Insurance