Kapwing is looking for a skilled YouTube video creator to take strategic ownership of our YouTube channel.
The @Kapwing YouTube channel has over 200,000 subscribers and reaches a diverse global audience of creators, from social media teams and students to marketing professionals and businesses. We’re looking to bring on a talented Content Strategist to lead the channel’s next phase of creative direction.
Our mission is to empower modern storytellers through content that is educational, inspiring, and entertaining.
We’re hiring a scrappy, organized, and creative video creator with strong empathy for modern creators, knowledge of social media, and a passion for video storytelling. You’ll plan, produce, and star in videos that teach modern video editing skills, explore trends, and solve real problems for creators. You’ll also experiment with new growth strategies to grow the channel, collaborate with other creators, and report on the business impact of our YouTube content.
This is a full-time role reporting to the Head of Content. The position is based in San Francisco and follows a hybrid schedule of two days in the office and three days remote each week. We are also open to fully remote candidates based in New York.
Responsibilities
Create and publish 1–3 high-quality full YouTube videos per week (tutorials, news, and edutainment)
Own the full production process: ideation, scripting, filming, editing, and publishing
Serve as an on-camera host and lead creator interviews
Optimize videos for growth through titles, thumbnails, SEO, and retention strategies
Collaborate with the content team and the CEO on content strategy, series
Identify and capitalize on viral trends, formats, and new video storytelling opportunities
Repurpose content across platforms (TikTok, Instagram, landing pages)
Become a Kapwing product expert, collaborating with product managers to ensure our product remains best in class
Who You Are
A creator at heart — you’ve built or contributed to a YouTube channel with 1,000+ subs
Comfortable and confident on camera
Skilled in video editing and storytelling
Obsessed with creator trends and video storytelling
Highly independent — you can take an idea from concept to publication
Strong communicator who can connect with creators, partners, and users
Requirements
2+ years of experience creating and editing YouTube content
Experience appearing on camera in video content
Strong understanding of YouTube content formats and audience behavior
Experience writing high-performing titles and designing thumbnails
Passion for AI tools like ChatGPT, Premiere, and Kapwing
Familiarity with YouTube Studio analytics
Experience working at a tech company (desired)
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