PIX11 is looking for an exceptional Executive Producer, Digital to lead the evolution of our newsroom into a fully integrated, multiplatform operation.
This is not a traditional digital role. The Executive Producer will be a central editorial leader—responsible for breaking down silos between digital, broadcast, streaming, and social, and ensuring every story we produce lives across platforms in meaningful, audience-driven ways.
This leader will build, coach, and elevate a high-performing digital team; help drive the growth of PIX11+ (the streaming platform); and raise the entire newsroom’s fluency in how audiences consume news today.
Core Responsibilities
- Lead & Build a High-Performance Digital Team
- Set the vision, standards, and daily expectations for digital performance
- Create accountability around metrics, content quality, and editorial judgment
- Identify gaps and actively upskill the team in video, social, SEO, and analytics
- Serve as a key voice in daily editorial decision‑making alongside broadcast leadership
- Ensure digital is present early in story conception, not just at the end
- Push for stronger, smarter story framing that works across all platforms
- Hold the newsroom accountable to multiplatform execution
Integrate Digital, Broadcast, and Streaming
- Partner with show EPs, assignment editors, and producers to extend the life of every story
- Create seamless workflows between linear, digital, and streaming
- Ensure broadcast content is consistently optimized and repurposed for digital and CTV
- Drive the evolution towards vertical video
- Eliminate gaps where content is left underutilized or audience opportunities are missed
- Participate in management on‑call rotation for weekends
Drive the Growth of PIX11+
- Work in lockstep with the Sr. Executive Producer, Streaming to build and grow PIX11+
- Identify daily opportunities for live, near‑live, and on‑demand content on streaming
- Support the promotion of PIX11+ across all platforms
Elevate Social & Audience Reach Across the Newsroom
- Lead a newsroom‑wide approach to social, not just a digital team function
- Establish clear expectations for how content is created and distributed on social platforms
- Train and guide newsroom staff to produce content that performs natively on each platform
- Stay ahead of trends and ensure PIX11 is competitive in emerging formats
Own Digital Performance & Growth
- Oversee homepage strategy, editorial prioritization, and identifying content that, when packaged correctly, will resonate on digital platforms.
- Use real‑time and long‑term analytics to guide decisions and adjust strategy
- Drive measurable growth in engagement, loyalty, and reach
- Establish clear KPIs and ensure consistent performance against them
Basic Qualifications
- Minimum 5 years experience in a top‑25 market
- Proven leadership in a digital news environment, with experience managing people and performance
- Strong editorial judgment with the ability to lead in a breaking news environment
- Track record of driving audience growth through content strategy and execution
- Deep understanding of SEO, analytics, and social platforms
- Experience working across video, streaming, and digital storytelling formats
- Ability to influence across teams and lead without rigid organizational boundaries
- Strong communicator who can set expectations and hold teams accountable
- Comfortable operating in a fast‑paced, evolving newsroom environment
Preferred Qualifications
- 10 years of professional experience, 5+ in a top‑10 market
- 3 years of management experience
Compensation
$125,000
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