Title: Director- Influencer & VIP
Brand: Urban Decay
Location: El Segundo, CA
Role Summary
As the Director of Influencer you are responsible for moving Urban Decay into the "Top 10 Makeup Share of Influence." You will move away from focusing on transactional "Pay-to-Play" models to building a genuine "Inner Circle" of brand advocates through "earned love". Your mission is to win back the hearts & trust of creators who have moved away from the brand and turn them into long-term partners.
Key Responsibilities
- Develop Always-On influencer strategy (micro / mid-tier / macro) to build brand love and advocacy, grow an engaged community and recruit new creators into the brand funnel, informed by data driven insights and trends
- Increase the number of new and emerging influencers + KOLs entering the A&I funnel at scale, while simultaneously maintaining and growing relationships with current advocates (65% of time)
- Lead the "Win-Back" strategy to re-engage lapsed creators and prestige influencers for ongoing earned love
- Lead influencer paid campaigns (launch and evergreen) partnering with product marketing team
- Oversee high-level list building / target list for "earned" love, ensuring we are engaging with creators across multiple touchpoints (e.g.seeding, events, community management)
- Lead L'Orealistar micro-influencer strategy, campaignplanningand execution
- Own VIP Influencer / KOL relationships
- Partner with marketing and paid media team on boosting strategy to drive brand awareness, drivetrafficand sales
- Liaise and collaborate with product marketing to ensure activations align with broader marketing plan + product messaging and drive business results
- Lead internal + external agency teams responsible for influencer strategy
- Position requires availability to work weekends, evenings, and holidays as needed
Capabilities, Skills & In-Depth Knowledge
- Influencer Management: Identifying, recruiting, and building deep, authentic industry connections and third-party advocates, to enhance the visibility and reputation of an organization/brand
- Creative Thinking: Generating new ideas, untried approaches, methods or opportunities to create high added value
- Persuasive Communicator: Sells the brand vision to external partners.
- Digital Native: Lives on TikTok/Reels and understands influencer landscape.
- Data-Driven Marketer: Uses insights to optimize partner selection, like monitoring social media strategies and targets' preferences to collect and analyze data to identify (Pro/medical) influencers, new trends and preferences
- Agile Actioner: Identifies and reacts instantly to creator trends and sentiment.
- Brand Guardian: Ensures influencer content stays "Luxury Indie."
- Collaborator: Collaborate effectively with cross-functional teams, including marketing, sales, product, and customer service, to ensure unified brand experience
Salary Range: 128-180k + bonus
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