Mediabistro logo
job logo

Executive Director, CRM Product Strategy

Koitecc Solutions, new hanover township, nj, USA

Pay: 125.000

Job type: Full Time


Job Description Summary

This position will be located in East Hanover, NJ.

Job Description

Novartis is on a mission to transform medicine and improve lives worldwide. As a global leader in healthcare, we leverage advanced technology and data to deliver patient‑centric solutions, enhance customer engagement, and drive innovation. The Insights and Decision Science (IDS) team is dedicated to enabling improved decision making at Novartis by leveraging superior data to identify actionable insights that drive enhanced performance. We collaborate closely with the US business, bringing insights and challenging ideas to empower smarter, data‑driven decision‑making. The US CRM organization sits within IDS, and plays a crucial role in driving the transformation to a Customer 360 operating model. Reporting into the VP, Head of CRM Product Management and Strategy, this role is crucial in setting the vision and driving transformation for CRM for the US commercial organization for Novartis US.

Major Accountabilities

  • Define and execute a CRM product strategy and vision that aligns with Novartis business goals and serve as the primary point of contact for executive leadership on CRM strategy
  • Build and lead a top‑talent product strategy team
  • Define success metrics at the portfolio level: including OKRs, adoption rates, business impact, and strategic value delivery
  • Identify opportunities to create, improve, and scale business processes using traditional and agentic solutions
  • Oversee resource allocation and investment decisions, balancing innovation with operational needs
  • Establish and maintain strong working relationships with key internal stakeholders, including US Commercial business unit leaders, IT, Insights & Decision Science (IDS), and external partners such as CRM vendors and implementation consultants
  • Collaborate closely across the CRM team to ensure cross‑functional alignment and optimization
  • Collaborate with program teams to ensure business process changes integrate with all aspects of transformation
  • Evangelize the CRM strategy and impact across the organization (e.g., stakeholder meetings, leadership forums, and Sales meetings)
  • Maintain a deep understanding of the Life Sciences CRM landscape including Salesforce and Veeva, as well as best practices across different industries
  • Maintain a deep understanding of the US commercial strategy and secure support from relevant business entities and stakeholders

Experience

  • Bachelor's degree in related field is required; Master of Science and/or MBA preferred
  • 10+ years of experience in technology strategy, innovation, or leadership roles, preferably in the pharmaceutical, healthcare, or CRM sectors
  • Deep understanding of the CRM landscape (Sales, Marketing and Service), including Salesforce, Veeva, and the major and evolving players in the ecosystem
  • Deep understanding of the pharmaceutical industry, including regulatory requirements, market dynamics, and emerging AI technologies
  • Experience developing and executing a long‑term strategic technology vision that aligns with enterprise commercial and innovation goals
  • Strong understanding of generative AI technologies, machine learning, and data analytics, with a focus on practical applications
  • Excellent leadership skills with the ability to build and lead high‑performing teams of AI specialists
  • People management experience within CRM, AI, technology, or data‑driven environments required
  • Must possess an ability to foster cross‑functional alignment of key stakeholders to create a disciplined, ambitious, and collaborative, global, commercial CRM strategy
  • Strong analytical and problem‑solving skills, with the ability to interpret complex data and make informed decisions
  • Experience in leading an organizational transformation, including change management, communication strategy, and risk and compliance mitigation
  • Ability to adapt strategies and approaches in a rapidly evolving technological landscape

Salary Range

The pay range for this position at commencement of employment is expected to be between $204,400.00 and $379,600.00 a year. Final pay determinations may vary based on experience, location, and other factors. The total compensation package may include sign‑on bonus, restricted stock units, discretionary awards, and a full range of medical, financial, and other benefits such as 401(k) eligibility and paid time off.

EEO Statement

The Novartis Group of Companies are Equal Opportunity Employers. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status.

Accessibility and Reasonable Accommodations

The Novartis Group of Companies are committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process or to perform the essential functions of a position, please send an e‑mail to or call and let us know the nature of your request and your contact information. Please include the job requisition number in your message.

Skills Desired

  • Advertising Campaigns
  • Brand Awareness
  • Brand Management
  • Data Analytics
  • Digital Marketing
  • Email Marketing
  • Go‑To‑Market Strategy
  • Marketing Communications
  • Marketing Strategy
  • Market Research
  • Press Releases
  • Social Media
  • Strategic Marketing

#J-18808-Ljbffr