Website Marketing Manager

Location
New York,NY

Description

ESC has an exciting opportunity for a Website Marketing Manager to support our premier client's multi-channel commerce and fulfillment team in New York, NY . This 4-month contract role will focus on executing and optimizing web content and digital marketing initiatives to drive brand awareness, engagement, and conversion. The ideal candidate has strong CMS publishing experience, a data-driven mindset, and the ability to collaborate cross-functionally in a fast-paced, hybrid environment.

What You'll Do:
• Execute and manage website updates and content publishing within a CMS environment
• Review incoming web requests, scope requirements, and provide timelines for delivery
• Build and maintain web pages, ensuring accuracy, consistency, and adherence to brand standards
• Partner with internal stakeholders to launch and test website updates and enhancements
• Develop marketing content for web pages, campaigns, and digital experiences
• Support online marketing campaigns including email and on-site placements
• Analyze website performance using analytics tools and provide insights for optimization
• Create reports and present key performance metrics to stakeholders
• Support A/B testing strategies and website optimization efforts
• Collaborate with marketing, analytics, and technology teams to improve user experience and SEO performance
• Maintain documentation and contribute to best practices for web publishing and content management
• Ensure high quality assurance standards and attention to detail across all web properties

What You'll Need:
• 3-5 years of experience in digital marketing, web content management, or related field
• Hands-on experience with CMS publishing and website content management
• Experience using analytics tools (Adobe Analytics preferred)
• Strong understanding of SEO principles and web performance optimization
• Ability to manage multiple priorities and meet deadlines in a fast-paced environment
• Strong written and verbal communication skills
• Analytical mindset with the ability to interpret data and drive insights
• Experience collaborating with cross-functional teams
• High attention to detail and strong organizational skills

Nice to Have:
• Experience with Brightspot or similar CMS platforms
• Background in B2B marketing or enterprise websites
• Experience partnering with stakeholders across marketing, product, and tech teams
• Experience supporting website testing strategies and optimization roadmaps