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Senior Media Manager - Paid Media & Performance

Barkley&Co., New York, NY, USA

Pay: $95,000-$120,000/yr

Job type: Full Time


The Challenge

Most agencies staff senior roles with people who are good at managing up and delegating down. We need someone who's good at the actual work. Our clients need a strategist who can build the plan, defend it to a skeptical CMO, and optimize it when reality doesn't match the forecast. You'll own accounts end-to-end with real P&L accountability—not "support" them from the sidelines.

What You'll Own

Full P&L accountability for 4-6 accounts
Strategic media planning: channel mix, budget allocation, testing roadmaps
Direct client relationships—you're the face of performance for your accounts
Mentorship of Media Coordinators and Specialists on your accounts
Identifying scaling opportunities and when to pump the brakes
Complex problem-solving: when attribution breaks, compliance flags campaigns, or performance craters—you fix it

How You'll Know You're Winning

Your book of business hits or exceeds client KPIs consistently
Clients renew and expand because of your strategic leadership
You've developed at least one Coordinator into a Specialist within 12 months
You can present to a CMO and make them smarter about their business
The Media Director is pulling you into new business pitches
You're building playbooks and processes that make the whole team better

Day-to-Day Impact

35% - Strategy and optimization across your accounts (channel mix, budget allocation, scaling decisions)
25% - Client leadership (weekly calls, QBRs, strategic planning)
20% - Team development and QA oversight for junior team members
15% - Reporting and analysis that drives decisions, not just documents results
5% - New business support and pitch development

Real example: Monday you're restructuring a client's Meta account after iOS changes tanked performance. Tuesday you're presenting a quarterly plan to a CMO. Wednesday you're coaching a Coordinator through their first solo client call. Thursday you're troubleshooting a complex pixel setup with our tech partner. Friday you're in a pitch meeting for a new prospect.
Our Operating Style - We're ex-founders who built and sold our own companies, so we operate differently. No bureaucracy, no hand-holding, no "that's not my job" attitudes. You'll have real ownership of client relationships and business outcomes. Small team, high standards, real impact on client growth.
Requirements
Your Background

4-6 years managing paid media, with at least 2 years owning accounts end-to-end
You've managed meaningful budgets and can speak to results
Deep Meta expertise is non-negotiable; strong Google skills required
You've built media strategies, not just executed someone else's plan
Experience presenting to clients and stakeholders who ask hard questions
You understand incrementality, MMM concepts, and why last-click attribution lies
Bonus: You've managed or mentored junior team members
Benefits
The Role & Growth Path

Title:

Senior Media Manager
Band:

$95,000-$120,000 (+ bonus)
Department:

Paid Media & Performance
Reports to:

Media Director
Growth path:

Success here leads to Media Director ($125-155K) within 18-24 months
Benefits:

Health, dental, vision, and 401K match
Location:

In-office, NYC Garment District
Start:

Q1 2026