Part-Time Social Media Marketing Coordinator

Marketing Position

Fredericksburg Main Street is a 501(c)(3) nonprofit organization established in 2013 to revitalize and enrich the historic downtown of Fredericksburg, Virginia. As a nationally accredited program by Main Street America and Virginia Main Street, we're dedicated to building a vibrant community and driving economic growth. Fredericksburg Main Street is the nonprofit behind 40+ annual Downtown events, including favorites like First Friday Sip & Strolls, Treats on the Streets, and the signature A Downtown Affair seven-course al fresco dinner party. Through strategic marketing, public space enhancements, business engagement initiatives, and community events, Fredericksburg Main Street creates a thriving and welcoming environment for residents and visitors while preserving the district's heritage and embracing future opportunities.
We're looking for an outgoing self-starter who enjoys storytelling, content creation, and actively engaging with the community.
If you're looking to hone your digital communication and content development skills while making a lasting impact on our historic downtown - all while maintaining flexibility for your other interests and priorities - keep reading!
Role Description

Content Strategy & Management
Develop and manage a monthly content calendar across social media platforms (Instagram, Facebook, TikTok, Threads)
Plan content aligned with events, promotions, and organizational priorities
Ensure consistent brand voice and messaging across all channels
Content Creation
Film, edit, and publish short-form video and photo content
Capture content at downtown events, businesses, and activations
Write engaging captions and incorporate trends where appropriate
Email & Text Marketing
Create and send a biweekly email newsletter
Develop and manage text message marketing campaigns
Track performance and optimize content based on engagement
Website Content
Update website content, including event pages, blog posts, and landing pages
Ensure accuracy of event listings and promotional information
Analytics & Reporting
Monitor social media and email performance metrics
Provide insights and recommendations to improve engagement and reach
Qualifications
Experience managing social media accounts for a business or organization
Strong skills in content creation (video editing, photography, caption writing)
Familiarity with platforms like Instagram, Facebook, TikTok, and email marketing tools
Highly organized with the ability to manage multiple projects
Comfortable working independently and meeting deadlines
Availability to attend and capture content during occasional evenings and weekends
Preferred Skills (Not Required)
Experience with Canva, Adobe Creative Suite, or similar tools
Basic website editing experience (WordPress)
Knowledge of social media trends and analytics tools
Knowledge of Buffer or similar social media scheduling tools
What Success Looks Like in This Role
Consistent, high-quality content that reflects the energy of downtown
Increased engagement and reach across social media platforms
Well-executed email campaigns with strong open and click rates
Timely and accurate website updates
Strong visual storytelling that encourages people to visit and explore downtown
Pay:

$15.00 - $18.00 per hour
Benefits:
Flexible schedule
Paid time off
Work Location:

In person
Fredericksburg Main Street
Kristen Reed