Analyst, Programmatic Media

Analyst, Programmatic Media

Major Purpose
The Analyst, Programmatic Buying & Trading is responsible for the execution, optimization, and performance monitoring of programmatic media campaigns across DSPs. This role focuses on hands‑on trading, campaign setup, and in‑platform optimization, while supporting senior team members with insights and performance analysis.

This is a detail‑oriented, execution‑focused role ideal for someone early in their programmatic career looking to deepen platform expertise and analytical skills.

Major Responsibilities
Campaign Execution & Trading

Execute programmatic campaigns across DSPs (e.g., Viant, DV360, The Trade Desk, StackAdapt)

Build and traffic campaigns including audience targeting, creative setup, and budget allocation

Help build proposals and plans based on client goals and needs

Monitor pacing, delivery, and performance daily to ensure campaigns meet KPIs

Troubleshoot delivery issues, discrepancies, and platform errors in real time

Optimization & Performance Management

Analyze campaign performance and make in‑platform optimizations (bids, budgets, targeting, frequency, creative rotation)

Support A/B testing and audience segmentation strategies

Identify trends and provide recommendations to improve performance and efficiency

Ensure campaigns are delivering against KPIs such as CPA, ROAS, CTR, and completion rates

Data & Reporting

Pull and validate campaign data across platforms and reporting tools

Assist in building performance reports and dashboards

Ensure accuracy of tagging, tracking, and attribution setup

Partner with Analytics teams to align on measurement and insights

Operational Excellence

Maintain clean and organized campaign structure within DSPs

Ensure adherence to naming conventions, documentation standards, and QA processes

Support billing, reconciliation, and campaign documentation as needed

Contribute to workflow improvements and process efficiencies

Collaboration

Work closely with Managers and Senior team members to plan and execute media plans

Partner with Analytics, Strategy, and Client Services teams to support campaign goals

Communicate campaign updates, risks, and performance insights internally

CANDIDATE SHOULD HAVE

1–3 years of experience in programmatic buying, digital media, or ad operations

Hands‑on experience with at least one DSP, preferably Viant (DV360, The Trade Desk, Viant, StackAdapt, etc.)

Familiarity with programmatic concepts: RTB, PMP, PG, audience targeting, and bidding strategies

Experience with ad trafficking, tagging (VAST), and campaign setup

Strong analytical skills with proficiency in Excel or Google Sheets

High attention to detail and ability to manage multiple campaigns simultaneously

Strong problem‑solving mindset and ability to troubleshoot independently

Clear communication skills and ability to collaborate across teams

EDUCATION & EXPERIENCE

Bachelor’s degree in Marketing, Advertising, Business, or related field (or equivalent experience)

1–3 years of relevant experience in programmatic, digital media, or ad tech

What Net Conversion has to offer

Competitive Salary

4% 401k Match

Medical / Employer covered at the base tier for the employee only

Dental & Vision options

Unlimited PTO

60% Employer Covered STD

Paid Parental leave after 1 year of service

Critical illness, Cancer, Hospital, Life, Accident Coverage

Flexible work schedule in our Orlando or Charlotte office

Wellness Initiatives

Summer Fridays (office closes at 2pm)

Pet Benefits

3, 5 & 10 year anniversary milestone gifts

Net Conversion does not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Net Conversion is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at jobs@net-conversion.com.

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