Legal Sales & Marketing Manager

Telaré Law is a client-focused legal firm committed to delivering justice through aggressive litigation. We approach every case as though we are preparing for trial to secure the compensation our clients truly deserve. Our team is steadfast in its dedication to advocacy, ensuring an unwavering commitment to the best possible outcomes. If you are passionate about making a real impact, Telaré Law offers a results-driven and ambitious environment to advance your career.

Role Description
This is a full-time, on-site position for a Legal Sales & Marketing Manager, located in Richland, WA. In this role, you will oversee and execute marketing campaigns, drive client acquisition strategies, manage relationships with potential clients, and contribute to the firm's growth through business development initiatives. You will also analyze performance metrics, optimize marketing efforts, and work closely with legal teams to ensure alignment of sales and marketing activities with the firm's objectives.

Key Responsibilities
Campaign Management & Optimization

Own day-to-day management of legacy marketing campaigns across digital, referral, and paid channels, including Google Local Services Ads (LSA)

Drive campaign performance through continuous monitoring, testing, and optimization

Manage relationships and communication with marketing vendors and external partners

Track campaign timelines, deliverables, and dependencies — and hold people accountable to them

Ensure all campaigns are properly tagged and tracked for accurate attribution across systems

Manage marketing spend and budget pacing to maximize ROI

Data Analysis, Reporting & Attribution

Analyze lead quality, conversion rates, disqualification reasons, and funnel drop-off points

Audit call tracking and form submissions (CallRail) for correct source attribution

Interpret campaign and channel performance data to identify trends and opportunities

Deliver clear, actionable insights and performance summaries to leadership

Collaborate with the Business Intelligence Manager for deeper reporting and dashboard needs

Systems, Workflow & Automation

Own and optimize marketing workflows across platforms including:

CallRail

Litify (Salesforce-based CRM)

Forms, automation, and marketing platforms

Lead workflow and automation improvements, testing, and documentation

Coordinate system changes with operations, IT, and vendors

Ensure systems and workflows support scalability and data integrity

Creative & Design Support

Create and update marketing materials using Canva and firm-approved design tools

Design social media graphics, email templates, and promotional assets consistent with brand standards

Support the production of digital and print collateral for campaigns

Partner with the Director of Operations to drive funnel refinement and workflow improvements

Use strong project management skills to keep initiatives moving across teams

Track action items and ensure follow-through across departments

Serve as a reliable operational force — organized, proactive, and detail-oriented

What We're Looking For

Proven experience in marketing management, sales, or a combined marketing/sales role

Background in legal, personal injury, or professional services strongly preferred

Strong understanding of paid and digital marketing channels and how to optimize them

Comfortable interpreting campaign data and translating it into actionable strategy

Fluency working across CRMs, tracking tools, and marketing platforms

Confident communicator who can sell the firm to prospective clients with clarity and compassion

Highly organized with strong project management instincts

A bias for action — someone who identifies problems and fixes them

Compensation

Salary: $70,000 – $90,000 per year, commensurate with experience

Health Savings Account (HSA)

401(k) with up to 4% employer match

Education
Bachelor's degree in business, Marketing, Communications, or a related field

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