Theatrical Sales

Sales Associate

Entertainment Lighting & Production Products

Location: Chicago, IL Compensation: Up to $65,000 + potential bonus/incentive opportunities
Are you someone who enjoys building relationships, solving customer problems, and working in the entertainment technology world? Do you thrive in a fast-paced environment where every day is different and success comes from strong communication, hustle, and follow-through? We are partnering with a growing entertainment technology company seeking a Sales Associate to support customers across lighting, expendables, and production-related products. This is an exciting opportunity for someone who enjoys both inside and outside sales, customer service, and developing long-term client relationships within the entertainment, production, theatrical, or architectural lighting markets. In this role, you'll work directly with customers to understand their needs, recommend solutions, manage quotes and orders, and help grow business through proactive outreach and relationship-building.
Key Responsibilities:
Build and maintain strong customer relationships through phone calls, email, and in-person meetings
Prospect and develop new business opportunities while growing existing accounts
Conduct customer visits, product presentations, and demonstrations
Evaluate customer needs and recommend appropriate products and solutions
Prepare quotes, process orders, and ensure accuracy throughout the sales process
Maintain CRM records, tracking leads, opportunities, and customer interactions
Follow up consistently to deepen customer relationships and drive repeat business
Negotiate pricing within company guidelines and support closing opportunities
Coordinate with vendors, manufacturers, and internal teams to support customer success
Assist with product returns, shipping confirmations, stock checks, and customer service needs
Attend trade shows, networking events, and industry functions as needed
Support regional sales efforts and collaborate with team members to achieve goals
Travel locally (and occasionally longer distances) as required
What We're Looking For:
Sales experience in entertainment technology, lighting, production, AV, theatrical systems, or related industries preferred
Strong communication and relationship-building skills
Customer-focused mindset with a consultative sales approach
Comfortable with phone outreach, follow-up, and developing new opportunities
Strong organizational skills and attention to detail
Experience using CRM systems (Salesforce or similar preferred)
Proficiency with Microsoft Office (Excel, Word, PowerPoint)
Ability to work independently while contributing to a collaborative team environment
Why This Role?
This is a great opportunity to join a company serving the entertainment and live event industry while building meaningful customer relationships and helping clients bring projects to life. If you enjoy a mix of sales, customer interaction, product knowledge, and relationship-building, this could be an excellent fit.