Web Designer

Merit Marketing, a division of Merit Management Group, is a full-service marketing company, serving clients within the Midwest with their branding, website, and marketing needs. We are looking for a website designer to design and deploy websites using end-to-end builders like Webflow or similar platforms integrating AI into their workflow.

This role is ideal for a graphic designer at the core with a strong interest in web who thrives on variety, takes ownership of projects end to end, and is eager to push the boundaries of what modern web experiences can do.

As the website designer, you will partner with marketing managers to design, build, and optimize websites that align with brand standards and business objectives. Projects span website redesigns, landing pages, conversion optimization, interactive features, and AI-powered enhancements.

Responsibilities
Web Design

Design visually compelling, responsive websites that reflect each brand’s identity and support marketing goals

Develop and enforce brand-consistent design guidelines for web properties

Optimize visual design for performance, accessibility, and cross-device compatibility

Front-End Development

Build and maintain responsive, high-performance websites using modern front-end technologies

Manage CMS platforms and website infrastructure across multiple websites

Troubleshoot, debug, and continuously improve existing web properties

AI Integrations

Integrate AI solutions into existing websites and workflows to improve efficiency and engagement

Stay current with emerging AI technologies and evaluate their potential applications across clients

Collaborate with internal teams to develop innovative AI-driven approaches to web design and marketing challenges

Qualifications

Three or more years of professional experience in graphic design, and/or one year of front-end development

Strong portfolio showcasing end-to-end web projects from design to development.

Demonstrated expertise in responsive web design, UX principles, and modern front-end frameworks

Working knowledge of front-end code like HTML and Java

Experience with AI tools and integrations in a web or marketing context

Experience building websites in Webflow or similar end-to-end custom design / build CMS platforms

Strong problem-solving abilities with a data-informed approach to design decisions

Excellent communication skills and ability to present design rationale to stakeholders

Experience managing web projects across multiple brands or business units preferred

Familiarity with SEO, analytics, and conversion rate optimization is a plus

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