Brand Overview
OUAI is a prestige beauty and personal care brand founded by celebrity hairstylist, Jen Atkin. "OUAI," means "yes" in that casual Parisian way. The brand is guided by the mission "wherever you go, go all the OUAI" and this bold & playful spirit impacts everything from culture to marketing to product. OUAI's product categories - ranging from hair care to body care, fragrances, personal care, and merch - are designed to reflect its commitment to easy, effective, and enjoyable self-care.
Culture
- We Aren't Afraid to Go First
- We Don't Compete, We Collaborate
- We Ask Questions to Find the Best Answers
- We Keep It Real, in a OUAI That's Kind
- We Go All the OUAI With Work & Play
About the Role
We’re looking for a Manager of Influencer Marketing to do day to day execution of OUAI's influencer strategy. This person will own relationships with influencers, and manage the execution of organic campaigns, creative mailers, and events from start to finish.
Responsibilities
- Execute our influencer marketing strategy to drive brand awareness, event planning, PR Mailers and long term partnership growth.
- Identify and prioritize relevant partner profiles across nano, micro, and macro tiers, including and hair professionals
- Help support scalable partnership models such as gifting, seeding, and organic creator engagement
- Collaborate cross-functionally with marketing, paid media, and social teams to ensure alignment on messaging and content usage
- Manage influencer outreach from initial contact through ongoing relationship development
- Monitor and report on evergreen and gifting campaign results, including engagement, creator output, and conversion performance
- Refine outreach strategies, campaign messaging, and partnership structures based on results and insights
- Track and share key learnings and trends across campaigns to inform future strategy and improve overall program performance
Qualifications
- 4+ years of experience in influencer marketing, creator partnerships, or talent management, preferably within beauty, lifestyle, or a closely related category.
- Experience using Tribe Dynamics and other influencer tracking/reporting platforms.
- Strong communication skills with a proven ability to build and maintain creator and industry relationships.
- Highly organized with the ability to manage multiple partnerships, projects, and deadlines simultaneously in a fast-paced environment.
- Comfortable working independently while collaborating cross-functionally across marketing, social, PR, and paid media teams.
Benefits
- Annual Base Salary Range is $100,000 - $110,000K (based on experience) + potential for yearly bonus
- Medical + Dental + Vision
- Unlimited PTO
- 25+ Paid Holidays
- Matching 401k program
- Quarterly OUAI Product Stipend + Employee Discounts
- Flex Fridays
- Employee HSA and FSA
- Charity matching and education reimbursement
- Hybrid work reimbursement
- Move Your OUAI (Exercise Reimbursement)
Immigration Sponsorship is not available for this role. OUAI does not sponsor candidates for non-immigrant visas or permanent residency except in some areas that in OUAI's sole discretion require highly specialized backgrounds.
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