Company Overview
Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate business processes and simplify people’s lives. With intelligent agreement management, Docusign unleashes business‑critical data that is trapped inside documents, allowing companies to create, commit, and manage agreements with the leading e‑signature and contract lifecycle management platform.
What you'll do
As a Senior Product Marketing Manager on the Solution & International Marketing team, you will own the narrative around Docusign’s solutions for the Human Resources (HR) audience—crafting and sharing Docusign’s story in the most engaging, persuasive way possible. You will collaborate across Sales, Growth Marketing, and Product teams to drive an integrated GTM strategy and provide the field teams with vital content and tools to close deals and expand within existing accounts.
- Lead the creation of differentiated positioning, high‑impact messaging, and customer‑facing content that establishes Docusign as the premier solution for HR across the entire agreement lifecycle.
- Partner with Sales Operations and Growth Marketing to design and execute go‑to‑market sales plays that build a robust pipeline and accelerate customer acquisition and upsell opportunities.
- Act as a strategic partner to Sales and Enablement by developing playbooks, training, and tools necessary to help field teams navigate the HR buying journey and close deals faster.
- Serve as the primary SME on the HR buyer personas, uncovering deep customer insights and market trends to optimize the sales cycle, and identify high‑priority use cases where Docusign has a right to win.
Job Designation
Hybrid: Employee divides their time between in‑office and remote work, with a minimum of two days per week onsite. The designation may change per business needs and local law.
What you bring
Basic
- 8+ years of product marketing experience in the B2B SaaS space, preferably tailored to the HR audience.
- Bachelor’s degree or equivalent practical experience.
Preferred
- MBA from a top‑tier school or equivalent experience.
- 4+ years of engagement targeting HR personas.
- Self‑starter who can accomplish projects with minimal supervision.
- Highly collaborative, enthusiastic, open, proactive, and results‑driven.
- Strong analytical and problem‑solving skills with clear examples of using data for customer insights and recommendations.
- Excellent verbal and written communication skills.
- Proven track record of working with multiple cross‑functional teams.
- Proven ability to understand and simplify complex, technical topics for non‑technical audiences.
- Proven ability to develop and execute go‑to‑market strategies and innovative programs that drive product solutions adoption.
- Experience creating and leading sales plays with measurable impact.
Wage Transparency
- California: $146,400.00 – $235,375.00 base salary
- Illinois, Colorado, Massachusetts, & Minnesota: $140,100.00 – $197,925.00 base salary
- Washington, Maryland, New Jersey, & New York (including NYC metro area): $140,100.00 – $206,775.00 base salary
This Role Is Also Eligible For The Following
- Bonus: Sales personnel are eligible for variable incentive pay; non‑Sales roles are eligible for a company bonus plan based on performance.
- Stock: Eligible to receive Restricted Stock Units (RSUs).
Benefits
- Paid Time Off: Earned time off and company holidays based on region.
- Paid Parental Leave: Up to six months for birth, adoption, or foster care placement.
- Full Health Benefits Plans: 100% employer‑paid options and minimum employee contribution plans from day one.
- Retirement Plans: Options with potential employer contributions.
- Learning and Development: Coaching, online courses, and education reimbursements.
- Compassionate Care Leave: Paid time off after the loss of a loved one or other life‑changing events.
Work Authorization Notice
Applicants must already be authorized to work in the United States on a full‑time, permanent basis without the need for current or future sponsorship.
States Not Eligible for Employment
This position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia, and Wyoming.
Equal Opportunity Employer
Docusign is an Equal Opportunity Employer. We make hiring decisions based on experience, skill, aptitude, and a can‑do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category. EEO‑Know Your Rights poster is available upon request.
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