Product Manager, Tracking & Data Governance

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity
We’re looking for a Product Manager to own tracking and tagging across Mattel’s DTC properties. This role drives how we manage tags, pixels, and data collection via 3rd party apps, build and maintain server-side connections to media platforms, and keep tracking reliable while meeting privacy and consent requirements.

You’ll join a small, tech-focused team inside a large company.

What Your Impact Will Be

Own the roadmap for tracking and tagging across Mattel DTC properties, including standardization, rollout plans, and ongoing improvements.

Lead implementation and ongoing management of tags, pixels, and tracking across web and app surfaces, including:

Google Tag Manager (client-side and server-side where applicable)

Platform pixels and tags (Meta/Facebook, Google, and other media partners)

Conversion tracking and event instrumentation

Own server-side tracking and partner connections, including integrations for activation and measurement (for example Meta conversions API, Google Customer Match, and similar partner feeds).

Define a clear event and parameter spec for DTC tracking:

required events (view, add-to-cart, purchase, sign-up, etc.)

naming conventions, parameters, and IDs

data layer contracts with engineering

Drive tracking QA and monitoring:

validate tag firing, payload correctness, and match rates

monitor for broken tags, dropped events, latency, and volume anomalies

run incident triage and coordinate fixes with engineering and vendors

Own the toolset and vendor coordination for tracking and privacy compliance:

Privacy compliance tools like Privado and TrustArc

Consent mode, opt-in/opt-out behavior, and region-specific requirements

documentation and audits (what runs where, why it runs, who owns it)

Partner with Marketing, Analytics/Insights, Engineering, QA, and Agencies to prioritize needs, manage releases, and keep implementations consistent across brands and properties.

Manage dependencies and release timing with site/app launches, redesigns, new checkout flows, and new marketing initiatives.

Communicate progress, risks, and tradeoffs clearly to stakeholders and leadership.

What We’re Looking For

Bachelor’s degree in Computer Science, Information Systems, Business, Analytics, or related field (Master’s/MBA a plus).

5+ years as a Product Manager (or similar) working on digital products, data, analytics, or marketing technology (7+ years overall).

Direct experience owning tracking and tagging for consumer web properties, including planning, implementation, and ongoing operations.

Strong knowledge of tag management and tracking patterns:

Google Tag Manager and Google Analytics (including data layer design)

Client-side and server-side tracking approaches

Common media platform pixels and event standards

Experience with server-side connections and partner integrations for measurement and activation (for example Meta/Facebook integrations, Google Customer Match, and similar).

Proven ability to run tracking QA and monitoring, with a track record of preventing and quickly fixing data breaks.

Strong understanding of privacy, consent, and compliance requirements for tracking, including experience working with tools like Privado and TrustArc (or equivalent).

Strong cross-team delivery skills: write clear specs, manage scope, coordinate releases, and keep multiple teams aligned.

Nice-to-haves

Hands-on ability to debug tracking issues using browser dev tools, network logs, and tag debuggers.

Experience with identity and consent topics that affect tracking (first‑party vs third‑party cookies, consent mode patterns, server‑side tagging tradeoffs).

Experience working across multiple brands/sites with shared tracking standards.

Proficiency in JavaScript for validation and analysis.

*The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience.

Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

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