Senior Digital Designer (Web and Brand)

Requirements

Bachelor’s degree or equivalent work experience
Minimum of 5 years in graphic design role, 2 years in website management
Extensive experience with Illustrator, Photoshop, InDesign, Figma, and other design software
Understanding of multiple CMS platforms to manage website content
Ability to use Canva to produce easy-to-edit, professional-level templates ideal for cross-team collaboration
Adherence to brand guidelines while bringing artistic vision
Strong project management and prioritization skills
Ability to work both independently and as part of a team
Capacity to collaborate with non-designers to produce excellent work product
Expertise in translating complex ideas into easy-to-understand designs
An entrepreneurial mindset. Thrives in a dynamic environment with changing requirements
Knowledge of design and tech field trends
Ability to absorb and apply constructive criticism
Passion for our mission to close the gender gap in technology fields through a dedication to diversity, equity and inclusion
What the job involves

The Senior Digital Designer, Web and Brand at Girls Who Code will work with the Marketing and Communications (MAC) team to help grow the brand’s reach and awareness and to ensure our website is updated with blogs, campaigns, programs, and new pages
The Senior Digital Designer, Web and Brand will serve as the primary steward of the GWC brand for all graphics, internal and external, and maintain a strong external-facing website
Reporting to the VP, Marketing and Communications, they will design marketing materials, merchandise, and web pages for programs and marketing campaigns and the company website, reaching a diverse audience -- from students and families to community organizations and partners
Graphic Design

Create visually engaging and impactful graphics including presentation slides, flyers, social media graphics, programming logos, templates, merch, email graphics, and more
Design and conceptualize various PDF and web reports, balancing brand integrity with current industry trends to deliver captivating, effective, and relevant materials that amplify GWC’s work and impact
Use a keen eye for typography, current market factors, and color theory, and implement them into all assets
Keep abreast of all accessibility standards and implement best practices into designs
Take ownership of the organization’s brand identity to ensure consistent application across all visual communications
Oversee organization-wide usage of files to support graphic integrity and high-resolution presentation
Website Content Management

Create and upload graphics to the organization’s website
Maintain accurate, consistent, and up-to-date site content across all pages
Ensure all content follows brand voice, style guidelines, and SEO best practices
Manage content workflows, including scheduling updates and coordinating approvals
Update website navigation, landing pages, and product/service pages as needed
Monitor GWC website for outdated or broken links and resolve issues promptly
Design, upload and optimize assets to ensure fast website performance on desktop and mobile
Work within CMS to manage layouts and modules
Create campaign landing pages on Squarespace, or other plug and play platforms
Video Editing and Animation

Produce and edit videos for web projects and social media to present the brand and its initiatives in a dynamic and relevant manner
Website Quality Assurance

Perform content audits to ensure accuracy, consistency, and compliance
Test pages on multiple browsers and devices to ensure proper display
Review content for accessibility and adherence to UX best practices
Project Support

Assist with website redesigns, migrations, and large-scale content updates
Maintain content calendars and project timelines
Support digital marketing initiatives such as email campaigns and social media integration
Teamwork and Workflow

Manage multiple design projects simultaneously from concept through delivery, working closely with team members in MAC and other departments to guarantee timely and successful execution
Work across departments to gather content for the website
Support marketing campaigns by building landing pages and updating promotional content
Partner Collaboration

Develop and design materials for partner engagements that reflect both our brand and our partners’ needs while maintaining brand consistency
Consider partner graphic guidelines in asset creation to certify integrity of both partner and GWC brands
Design Advisory

Serve as a sounding board and expert on design matters, advising teams on best practices to enhance visual communication
Edit the creative efforts of other team members and serve as a final approver for all designs to guarantee brand integrity and overall quality

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