Senior Product Manager

Reason One

is hiring a Senior Product Manager with health system experience to develop and lead innovative product strategies for clients like Emory Healthcare, Children’s Nebraska, and Prisma Health.

Healthcare is complex, deeply human work, and we’re seeking a seasoned product leader who understands the operational realities of health systems and the needs of patients and communities, and can turn that insight into thoughtful, effective digital products that deliver real results. You’ll have an opportunity to join a growing

B Corp

on a mission to improve digital access and equity in healthcare.

Your Responsibilities

Senior Product Managers at Reason One own the product from strategy through delivery. You'll be part of a fully cross-functional team, working alongside account directors, project managers, designers, content strategists, and developers daily. You'll develop a deep understanding of each client and their users, own the product roadmap, and ensure the work delivers the outcomes the client is investing in.

Product Strategy & Definition

Whether you’re shaping a new digital product from scratch or driving the continuous improvement of something already shipped, you own the strategic foundation:

Partner with clients and stakeholders to define what the digital product needs to accomplish - for the organization and for its users - and establish the goals and success metrics (KPIs) that will measure it. For new builds, this means shaping that definition from the ground up; for existing products, it means evaluating current performance and identifying what needs to evolve

Conduct market research, competitive analysis, analytics reviews, and site audits to surface opportunities - both for initial product definition and for ongoing optimization of live digital experiences

Develop and maintain the product roadmap, including delivery items, sprint breakdown, and milestones; for continuous innovation engagements, prioritize enhancements based on user data, client feedback, and business impact

Define detailed product requirements and user stories for net-new features as well as iterative improvements to existing functionality

Manage client expectations and product scope throughout project lifecycle

Serve as the client advocate when collaborating with internal teams on product and UX decisions - keeping the team grounded in the client's needs, constraints, and user realities, and ensuring we're delivering the value and outcomes the client is investing in

Product Delivery & Oversight

Once implementation begins, you shift into delivery mode - ensuring the backlog is healthy, stories are ready, and the team has what they need:

Maintain a healthy backlog: stories authored, split, reviewed, and approved at least two sprints ahead of development

Collaborate closely with the tech lead and dev team during implementation, providing product context and making scope decisions as they arise

Post-launch, accountable for how the product evolves - synthesizing inputs from across the team (analytics from Marketing & Optimization, technical considerations from Tech leads, user feedback) to prioritize what gets improved, when, and why

Practice & Culture

Work closely with Account Directors and Project Managers to maintain clear ownership across roles. You own the product direction and backlog - budget, schedule, and account management sit with your AD and PM counterparts.

Collaborate with product management peers to push the practice forward

Contribute to our shared healthcare knowledge base and reusable product foundations - helping capture what we know and building the templates, patterns, and components that accelerate delivery across engagements

Participate in Reason One’s B Corp mandate to improve our social and environmental impact

How We Measure Success

We believe in clear expectations. Here’s how performance in this role is measured:

Product Success

: At least 75% of established product KPIs and goals are met

Roadmap Completeness

: Product roadmap is fully developed - delivery items, sprint breakdown, and milestones - before implementation begins

Backlog Health

: User stories are completed at least two sprints in advance throughout the implementation phase

What We’re Looking For

5+ years of experience as a Product Manager, Product Owner, or similar role

At least 3 years of healthcare digital experience, either agency-side or system-side (managing digital products at a healthcare organization)

Familiar with the clinical and operational platforms common in healthcare digital, such as EHR systems (Epic, Cerner), patient portals (MyChart), provider management tools (Kyruus Health, DexCare, Sparkle) etc.

Familiar with common platform approaches to delivering digital experiences, such as delivering on hybrid platforms (more all-in-one solutions like Sitecore, Optimizely, or Kentico), to fully composable approaches using specialist platforms for each concern (Storyblok for CMS, Coveo for Search, VWO for personalization, Jotform for HIPAA compliant forms etc.)

Can connect business goals, user needs, approach, and feasibility to make sound product decisions across the full project lifecycle

Experienced in discovery and requirements gathering, including stakeholder interviews, user research synthesis, and requirements workshops

Can write, split, and prioritize user stories that delivery teams can work from

Comfortable using analytics and performance data to shape product strategy

Experience with post-launch optimization and evolving live products (e.g. A/B testing, conversion optimization)

Has experience evolving live products, not just launching and moving on

Can align and communicate across clinical, marketing, IT, and technical stakeholders, translating between audiences and driving shared goals

Experience working in cross-functional teams to deliver successful digital work

Experience working in agile and waterfall methodologies and an understanding of how a Product Manager fits into both

Can manage priorities across multiple clients or engagements simultaneously

Nice to Have

Knowledge of accessibility standards and experience implementing them

Experience using AI tools in your workflow to accelerate prototyping, research synthesis, or other product management activities

Experience identifying opportunities and delivering AI capabilities to client digital products (e.g. intelligent search, personalization, conversational UI)

Sales experience - contributing to RFP responses, scoping engagements, or presenting in pitches

Why Reason One

Whether you’re coming from a large agency or a health system, you’ll find greater ownership, more variety, and less bureaucracy here, along with a team committed to making a positive impact through its work.

The Practicals

Location

: Fully remote, work-from-home.

Status

: Must reside and be eligible to work in the US or Canada. No exceptions.

Core hours

: 9 AM–5 PM EST

Start date

: As soon as possible

Reports to

: Director of Marketing & Optimization

Compensation & Benefits

Annual Salary from $110,000 - $130,000 based on experience and qualifications

401(k) - 3% of salary after 6 months of employment

Health Insurance, including Dental Benefit & Vision

Accidental Death and Dismemberment Benefit, Basic Life Benefit

Long Term Disability and Short Term Disability Benefit

Employee assistance program

Parental leave program - Up to 12 weeks for birthing parent, and up to 6 weeks for non birthing or adoptive parent

Paid Vacation days—15 days per year

Paid Sick leave—6 days per year

Paid Volunteer days—2 days per year

$200 USD home office stipend per year, including $50 monthly internet stipend

Training allowance of $800 USD a year and professional development opportunities like conferences and continuing education

A laptop is provided

Equal Opportunity

Reason One is an equal opportunity employer. We strive to make employment decisions at every stage—from application to termination—based on merit. We believe an equitable, diverse, and inclusive workplace is one where all workers, whatever their gender, race, ethnicity, national origin, age, sexual orientation or identity, education, or disability, feel valued and respected.

Applicants with disabilities who are qualified and selected for an interview will be accommodated upon request. If we can offer reasonable accommodations in the application or interview process, or if you have feedback on how we could improve the equity or accessibility of our recruitment, please contact us with the subject line “Accommodation Request – Senior Product Manager.”