Sr Director, Digital Experience & Media

Social & CRM Marketing Manager
Job Type:

W2 Contract
Contract Duration:

6 months, Possible extension
Location:

Englewood Cliffs, NJ07632
Work Arrangement:

Fully Onsite, Monday - Friday
Pay Rate:

$55.00 - $57.00/hour
Top Skills Required:

Social Media, Influencer Marketing, CRM

Role Overview
This role is responsible for managing day-to-day Organic Social, Influencer, and CRM communications across all Home Appliance categories. The position partners closely with internal marketing teams and external agency partners to execute consumer-focused campaigns that drive positive sentiment and traffic to owned digital properties.

Key Responsibilities

Manage day-to-day Organic Social and CRM communications calendars and execution across Home Appliance categories

Monitor social trends and apply insights to creative messaging and content strategy

Optimize CRM campaign performance through data-driven testing, audience segmentation, and data science modeling

Align creative execution with integrated marketing strategy to deliver fit-for-purpose, consumer-centric content

Partner with corporate marketing teams and adhere to governance council processes to ensure campaign prioritization and fair share of voice across shared channels

Manage execution of Social and CRM campaigns via internal tools and agency partners, ensuring clear communication, prompt responses, and on-time delivery

Core Competencies & Skills

Strategy and business acumen

Self-starter with a desire to drive positive sentiment and consumer loyalty

Strong collaboration and communication skills

Ability to adapt quickly in a fast-paced, results-oriented environment

Strong planning and organizational skills to manage multiple campaigns and workstreams simultaneously

Knowledge of social platforms including Instagram, TikTok, YouTube, Pinterest, and Threads

Knowledge of Social and CRM best practices

Basic understanding of Adobe Campaign Manager, JIRA/Confluence, and data audience management systems

High proficiency in Microsoft Office, with emphasis on Excel (quantitative analysis) and PowerPoint (presentations)

Strong analytical and quantitative skills, including the ability to analyze reports, campaign performance, and synthesize recommendations

Experience with Sprinklr reporting and community management tools

Experience managing agency partners and external relationships

Tableau reporting and analysis (preferred)

Global experience (preferred, not required)

Detailed Functions

QA Social, Influencer, and CRM content including trafficking sheets; provide clear feedback and direction on required updates

Understand key product value propositions, marketing naming conventions, and nuances between product models

Develop and manage audience segmentation, data science modeling, and campaign audiences within proprietary tools

Manage agency creative outputs, ensuring alignment to briefs, actionable test plans, accurate URLs and trafficking sheets, and prioritization based on business needs

Partner with Digital and Brand Experience team members to ensure cohesive messaging and optimal landing experiences for email communications

Collaborate with IMC and PM teams to provide creative feedback

Consolidate and clearly communicate stakeholder feedback to agency partners

Manage social posting and content calendars with agency and internal stakeholders, maintaining backup plans as needed

Handle influencer product inventory requests and deadlines in alignment with company mandates

Contribute key activity updates as part of monthly marketing team share outs

Maintain internal documentation including finance reporting, campaign results, trackers, and marketing calendars; distribute updates to stakeholders as appropriate

Share Social and Influencer content with internal stakeholders, including paid media teams and retail partners, for potential usage

Support limited community management, including YouTube playlists and collaborative posts

Act as a subject matter expert for managed channels

Partner with global counterparts on content needs and feedback

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