Mid Weight Creative

A Mid‑Weight Creative is responsible for developing and delivering creative ideas and assets across a wide range of channels and formats.

Working closely with Senior Creatives, Designers, Content Creators and the wider Creative & Production team, this role brings ideas to life with craft, consistency and attention to detail that will connect with our broad UK audiences.

What you’ll be doing
Creative Development & Execution

Develop creative ideas and executions across campaigns, content and always‑on activity

Produce high‑quality creative assets across multiple channels and formats

Translate briefs into clear, engaging and on‑brand creative output that will drive the behaviour changes in UK audiences we need to increase player participation

Collaboration & Team Working

Work closely with our Creative Director, Senior Creative, Designers and Content Creators to shape and deliver ideas

Collaborate with Strategy, Media, Production and Delivery teams to ensure work is insight‑led and platform‑appropriate

Respond effectively to feedback, refining work to meet creative and brand standards

Brand & Quality

Ensure all creative output aligns with The National Lottery brand framework and tone of voice

Maintain high standardsof craft, consistency and attention to detail

Support the evolution of creative approaches as in‑house capability grows

Delivery & Ways of Working

Deliver work on time and to brief across multiple concurrent projects

Support both planned campaign work and reactive, fast‑turnaround activity

Work efficiently within delivery processes and workflows

Learning, Development & Growth

Continue to develop creative skills, craft and channel knowledge

Stay up to date with creative trends, formats and platform best practice

Support junior creatives/teams where appropriate

Contribute positively to a collaborative, high‑performance creative culture

What experience we’re looking for

Experience working as a Mid‑Weight Creative in an agency or in‑house environment

Strong portfolio demonstrating creative thinking and execution across multiple channels

Ability to develop ideas and bring them to life across different formats

Good understanding of brand‑led creative and platform requirements

Strong collaboration and communication skills

Ability to work at pace and manage multiple pieces of work

Openness to feedback and a desire to continuously improve

Experience in regulated or brand‑sensitive environments is desirable

Key Measures of Success

Deliver consistently strong creative work across campaigns and content

Demonstrate solid creative thinking alongside reliable execution, with a deep understanding of what will motivate our customers

Work effectively as part of a fast‑moving team

Contribute to improved speed and quality of in‑house creative delivery

Show progression in craft, confidence and creative judgment

Benefits

Company Bonus Scheme

Matched pension contributions up to 8.5%

26 days annual leave + 2 Life Days (and bank holidays)

Single Private Health Cover

Complimentary Private Medical

Income Protection

Flexible Benefits – EV Scheme, Money Coach, Will Writing, Mortgage Advice, Dental and Eye Care Schemes

Enhanced Family Leave (Maternity, Paternity, Adoption)

Wellness Allowance £500

Employee Assistance Programme

Discounted Health Assessments

Volunteering Days

Matched Funding

We are a Disability Confident Leader which means we’ve taken proactive steps to ensure our workplace is accessible and inclusive for disabled and neurodivergent colleagues and candidates. As part of this we offer an interview to disabled applicants who meet the essential requirements of the job.

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