Senior Lead of Ad Partnerships (Audiences & Signals)

Requirements

Commercial Acumen: Proven expertise in structuring complex contracts

Strong knowledge of online and mobile advertising, brand advertising, and ad-effectiveness measurement techniques (Brand Lift, MMM, Incrementally)

Deep understanding of the audience data landscape, including DMP/CDPs, third-party data providers, and privacy-centric targeting methodologies

Ability to communicate effectively with senior and executive stakeholders internally and externally

Experience dynamically prioritizing and managing multiple projects simultaneously and working in a fast-paced environment based on changing business priorities

Ability to effectively work independently and autonomously in an environment with high levels of ambiguity, but thoughtfully elevate problem areas as needed

Bachelor’s degree or equivalent years of practical work experience

7+ years of experience in business development, business strategy, product marketing, product management, or partnerships

Experience defining, developing and leading projects across multiple cross-functional teams

Experience in MarTech, Data Management and/or Advertising, specifically working with data targeting or measurement vendors

(Desirable) MBA or advanced degree in related field

(Desirable) Quantitative/analytical experience, specifically working in data or statistics

(Desirable) Experience working as part of an international team

(Desirable) Strong product acumen, particularly regarding ad-tech infrastructure and signal resilience

What the job involves

We’re looking for a Senior Lead, Ad Partnerships to join our Measurement and Signals team at Snap Inc.!

Establish Snap’s Audience and Signal partnerships from initial vetting and proof of concept testing to contract negotiation and execution of partnership agreements

Collaborate closely with various internal cross-functional peers including Product, Business Development, Legal and Finance, Product Marketing to operationalize partnerships, align on commercial models, and develop go-to-market strategies

Drive adoption of Snap’s Audience and Conversion APIs through server-to-server partner integrations, introducing process improvements that enable smooth onboarding for Snap’s mutual customers and ensuring signal resilience

Maintain direct and active executive-level relationships with strategic data and audience partners, serving as their primary advocate within Snap and proactively resolving business and technical challenges

Build a deep understanding of the evolving audience landscape (e.g., Clean Rooms, ID solutions), driving thought leadership internally and externally and informing Snap’s product roadmap

Influence cross-functional leadership within Snap to drive goal alignment and achieve our mission and strategy

Work towards bi-annual OKRs such as advertiser & revenue growth, adoption of new technology solutions and driving solution adoption

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