VP of North America GTM

Requirements

12+ years in B2B marketing, with significant experience in demand generation, field marketing, or integrated campaign management at scale

Proven track record of owning pipeline contribution from marketing programs – with the data and results to show for it

Deep experience with ABM strategy and execution, including account selection, multi‑touch orchestration, and measuring ABM‑attributed pipeline

Strong digital marketing acumen with a test‑and‑learn mindset and comfort with data‑driven decision‑making

Experience managing flagship corporate events with accountability for business outcomes, not just logistics

Experience building and executing partner co‑marketing programs in North America, ideally within enterprise software or SaaS

Exceptional cross‑functional collaborator – credible with sales, trusted by the field, and able to hold peers accountable without authority

Bias for action and operational rigor – someone who sets up systems and processes that make execution predictable at speed

Experience in digital experience, content management, or enterprise SaaS preferred

What the job involves

The VP, North America GTM owns end‑to‑end GTM execution across North America – spanning integrated campaigns, ABM, field marketing, flagship corporate events, and partner activation

This role is the connective tissue between global strategy and in‑market execution, ensuring programs land with the field, drive measurable pipeline impact, and are adopted consistently across the region

The VP is both a strategic leader and a hands‑on operator, accountable for making NA the model for how Sitecore’s GTM machine works

Own the strategy, orchestration, and field adoption of integrated campaigns and ABM programs across North America, ensuring programs are built for the market and adopted by the field

Define target account selection, segmentation, and prioritization in partnership with sales leadership, ensuring ABM investments are concentrated where they matter most

Drive bi‑directional feedback loops between campaigns and sales so that plays are continuously refined based on what’s working in the field

Partner closely with demand generation (SDRs), product marketing, and content to localize and sequence campaigns that reflect NA buyer dynamics and competitive conditions

Working closely with the global digital team, develop paid media strategy and execution across NA – search, social, display, and intent‑based channels – with a focus on efficiency, pipeline contribution, and cost per outcome

Build and manage NA regional activation plans that translate global plays into locally relevant programs with clear sales alignment and measurable outcomes

Establish and maintain strong sales alignment rhythms – regular touchpoints with NA sales leadership to ensure marketing is driving the right activities at the right moments in the sales cycle

Drive priority play adoption in NA – equipping field teams with the tools, messaging, and content they need to execute with consistency and confidence

Own the NA marketing calendar, coordinating activity across campaigns, events, digital, and partner programs to ensure an integrated, well‑paced presence in the market

Lead the GTM strategy and program execution for Sitecore’s flagship events in North America (Symposium and City Tours) ensuring they are purpose‑built to deliver measurable outcomes including pipeline impact, meetings, and customer advocacy

Integrate flagship events into the broader GTM motion, ensuring pre‑event campaign momentum, on‑site activation, and post‑event follow‑through are all coordinated and tracked

Set clear success criteria for every flagship event and hold the team accountable to delivering against them, with post‑event reporting tied to business outcomes

Own NA partner execution, partnering closely with partner marketing to determine which partners to prioritize, how to activate them in‑region, and how to integrate partner channels into the broader NA GTM motion

Build joint GTM plans with NA field sales and key NA partners, ensuring co‑marketing investments are targeted and drive joint pipeline

Execute partner activation programs in NA – events, campaigns, enablement—in close coordination with Emily’s global partner program architecture to ensure consistency and leverage shared assets

Track partner‑influenced pipeline in NA and use data to continuously refine partner prioritization and investment decisions

Measures of Success:

Campaign and digital contribution to NA pipeline, including efficiency gains and conversion improvements across channels

Field adoption of priority plays across NA, with measurable regional impact tied to sales outcomes

Flagship events delivering clear, pre‑defined outcomes: meetings generated, pipeline influenced, and customer advocacy secured

Consistent execution quality and speed across all channels – programs launch on time, field teams are enabled, and nothing falls through the cracks

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