Field Marketing Manager (Americas)

Requirements

4-5 years of B2B Marketing experience, with a background in complex tech solutions or enterprise sales, to effectively partner with senior US stakeholders
Strong commercial gravitas and the communication skills needed to collaborate with seasoned entrepreneurs and sales leaders, prioritizing deals over pure brand aesthetics
Execution powerhouse with a "get things done" mindset, capable of moving from high-level ideas to organized action with high energy
Customer-centric professional focused on identifying and solving the client’s real business pain points
Proactive doer who takes initiative to knock on doors, find synergies, and mobilize teams to move the needle
Strategic versatility to pivot easily between operational tasks, such as event logistics and strategic influences like vertical focus
What the job involves

The team is responsible for accelerating business domains' expansion and supporting Trustly's transition from a payment processor to a comprehensive global financial platform
We focus on driving high-quality pipeline and deal acceleration through a 360° marketing approach that includes events, market research, ABM, and localized content
In the US, this team acts as the primary "marketing engine," bridge-building between global strategy and local go-to-market execution
As a Field Marketing Manager, you will act as the Single Point of Contact (SPOC) for the business domain to which you are in charge and the markets, representing the Marketing department locally
This is an execution-heavy role where you own the regional marketing engine
Your mission is to drive revenue, support sales and activate brand value within specific target verticals: primarily Gaming, financial services, and subscriptions
You are not just following a playbook; you are the one running with the ball to ensure we win in the US market
Drive the marketing engine across multiple online and offline channels simultaneously, ensuring constant motion and local execution
Lead localized ABM campaigns to generate engagement and high-value sales meetings for Tier 1 accounts
Work in the trenches with senior commercial teams to align all marketing activities with high-value deals and pipeline goals
Coordinate daily with global teams in Content, CRM, and Creative Studio to ensure regional needs are met with high-quality resources
Monitor competitors and field hypotheses to provide real-time feedback to Product Marketing, ensuring the value proposition hits the client's pain points
Execute high-touch regional events, from executive roundtables to sales dinners and booth logistics, creating direct conversion opportunities
Test and validate the GTM strategy by analyzing messaging and Ideal Customer Profiles (ICP) directly in the field

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